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Kellogg boss departs as food giant kicks off global rebrand

29 May 2012 | by Sarah Shearman

bestselling brands in the region, Crunchy Nut and Special K, are under particular pressure due to unimpressive ...

Tesco gives ready meals multimillion-pound revamp

24 May 2012 | by Matthew Chapman

sauces, herbs, pasta and rice all at no extra cost to customers." Some 300 dishes will be upgraded ...

Apple cements most valuable brand status as UK's giants slide

22 May 2012 | by Daniel Farey-Jones

of are they doing it fast enough and some would say they are and some would say they need to speed up. "There ... are investing there. Maybe the Chinese got there first but now Western brands are doing the same and indeed some ...

Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come'

21 May 2012 | by Noelle McElhatton

of the end? Gilbert: I m sure it s the end of the beginning. Facebook has some extraordinary opportunities ... as it is down. I don t see that happening with Facebook. I see Facebook as being a powerful player for some ...

Industry view: Does M&S's new value food range hit the spot?

14 May 2012 | by Matthew Chapman

design being themed around shopping list style labelling. To get the message out about the range M ... development of new sectors favours the brand that gets there first, and they will earn the most amount ... decisions about what, when and where they purchase. Up until now, Marks Spencer has made some quite ...

CREATIVE STRATEGY: National Trust rediscovers the joys of childhood

09 May 2012 | by Simon S Kershaw

at all. This can lead to some bizarre initiatives, as when English Heritage decide to rewrite all its ...

Boots revamps pharmacies to reflect specialities

04 May 2012 | by Matthew Chapman

so some of the lifestyle imagery means that the lifestyle imagery is not as relevant to them ... advertising with the potential for TV advertising to raise awareness of some services such as eye health ... and we want to expand some of our pharmacy services, so for example in Birmingham and Derby we now have ...

Unilever's Paul Polman claims marketers 'rapidly losing ground' to consumers

01 May 2012 | by Rachel Barnes

, is that marketing must lead, not follow. We need foresight, not insight. Only then can we get one step ahead ...

Facebook's Everson urges marketers to 'make a bet on us'

25 Apr 2012 | by Arif Durrani

, to focusing on how they can get the best out it. She says: "They really want to understand how to build a brand on Facebook. We have some excellent case studies now in the market where brands are really ...

Audi presents brand manifesto in global campaign

18 Apr 2012 | by Alex Brownsell

' is the best-known slogan in the automotive sector by quite some way, but even though it's featured in our ...

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