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My Media Week: Paul La Fontaine

with Heini, our head of product in Helsinki. Get an update about the upcoming launch of "Monster Plants ... on anonymous account to check out public rooms and get a feel for what is happening busy night tonight ...

Xbox recruits Chelsea stars for Summer of Sport campaign

' campaign. Game with Fame events, where Xbox 360 owners will get the chance to meet and play Kinect ...

Nike marketing boss attacks 'institutionally analogue' businesses

here? You write that some businesses claim they are not technology companies and use ... : The challenge for brands is to create work and ideas that people want to share and that's how you get success ... it is about not getting stuck in our ways, but our athletes keep us young and energetic. You can never grow ...

Now is the time to capitalise on London's digital potential, says Boris

London s got a fantastic future, the right timezone and the right language. It has a highly skilled population, a young population, and during some of the darkest years of this economic downturn, it has had an extraordinary period of investment in transport infrastructure, and has delivered a ...

Google improves reporting for video campaigns in AdWords

an IO, you buy some impressions and that s it. What this does is it allows you to compare and contrast ... . Twinings is positive about its experience of using YouTube as part of its recent Gets You Back To You campaign. Alexander Sandover, head of digital and e-commerce at Twinings, said: "Our Twinings 'Gets You ...

My YouTube ad of the week: Martin Bailie, Glue Isobar

. The film itself is effective. I don't think it's a classic piece - there are some odd lines of copy ...

VO5 Extreme Style 'pageant' by Euro RSCG London

The interactive iAd invites people to "village your hair" by manipulating a photo with various styles. Each style gets a reaction from a villager, such as the butter churner or needle worker, before an "Extreme Style" look gets you banished from the village for not conforming. Users can Tweet pictures ...

VW drives fans to Facebook game for 3rd gen Beetle push

The campaign by Tribal DDB Amsterdam will offer players the chance to win a trip around Europe in the 21st Century Beetle. The game challenges players to get to a European city of their choice by "hitchhiking". Players have to collect points along the way to unlock prizes and music tracks. Every time a ...

Samsung in search for Olympic bloggers

they should be selected as an SGB for the London Olympic Games. Those who get through to the second phase ... to motivate people to get behind projects. Sunny Hwang, vice-president and head of global sports marketing ...

Spotify takes the plaudits in the latest IPA Online Media Owner survey

leading set and a number of resurgent online media owners. "Spotify will rightly get the headlines ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.