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My Media Week: Paul La Fontaine

with Heini, our head of product in Helsinki. Get an update about the upcoming launch of "Monster Plants ... on anonymous account to check out public rooms and get a feel for what is happening busy night tonight ...

Facebook and Twitter target UK SMEs with adspend giveaways

business. "We have some of the most innovative SMEs in the world and we want to make the UK the best ... 's drive to get SMEs using its ad products comes at a time when the company is under intense pressure ...

Think BR: What brands can learn from start-ups

of consumers. If brands don t use social opportunities to get their customers on board, these customers may ... . Now, they want to buy an 'experience' too. A consumer gets a lot more satisfaction, affection ...

Malibu launches VIP-themed Facebook app as part of summer style activity

their status, the greater access they get to more content and givaways, such as designer handbags. The app ... , which is an experiential and digital campaign to create the "ultimate dressing room", for getting women ... music, fashion and exploring the latest styles for their social get-togethers." He added the Facebook ...

Think BR: Advertising for the second-screen

to consume content and to interact with what they re watching on television, whether it s to get more ...

Samsung launches social media hub for Olympics activity

Samsung has rolled out an Olympics Facebook app to allow users to get closer to the Olympics

My Media Week: Ellie Edwards

on her Sunday supplement reading, gets hiring at the rapidly expanding agency, and steals a go on her...Monday I wake up at 6:15am my usual time after my husband gets out of the shower. With both ... supplement, which I never get to read on a Sunday. The afternoon sees another three meetings somehow ... meeting when I get in brings me up to speed with May's current activity. Because Quisma offers all areas ...

McDonald's launches content portal in latest phase of UK 'McMakeover'

, which attracted more than 25,000 questions, was criticised in some quarters for the vagueness ...

Nike marketing boss attacks 'institutionally analogue' businesses

here? You write that some businesses claim they are not technology companies and use ... : The challenge for brands is to create work and ideas that people want to share and that's how you get success ... it is about not getting stuck in our ways, but our athletes keep us young and energetic. You can never grow ...

How social media is removing the barriers between corporate and consumer brands

There may be some debate about the value of a Facebook fan to Dove, Guinness or Next, but most ... . It may surprise some to know, however, that consumers are of their own volition engaging ... marketing and corporate communications are delivered via separate channels and initiatives. For some ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.