Click 
to remove filters
it opens some far more interesting conversations" and enables brand to make "life easier and add value" for consumers. Valotti said that is is one of "the biggest challenges" is "to get more brands to get in mobile ...
of Facebook, say around 2006, when someone looking to get into the affections of a potential partner had one primary objective - get the phone number. Once achieved, a wealth of options presented themselves - a text ... to prompt customers to respond with their mobiles. This means we need to provide channels for them to get ...
. But using mobile to activate sales of brands in-store is a much harder nut to crack. As things stand ... with consumers in the retail environment? We are starting to see some good cross-channel campaigns where mobile ... partnerships; getting the value exchange right and making it as simple as possible for the consumer. Always put ...
for if you had forgotten them? For me, it's the Oyster card and the mobile phone. The Oyster card gets me ... 's about two hours to get to York from King's Cross, and since it is not every day that I venture outside the M25, I was looking forward to the trip north to see my friend. "Let's see what we get up to when ...
roster were probably doing enough to get by. But that was before mobile elbowed its way into the middle ... a range of platforms. Most publishers have some sort of mobile presence but it is just ...
to engage people, utilising the individual benefits of each device in order to get people to actively engage ... comes from getting past the technological bit. In Here Comes Everybody, Clay Shirky states: "Communications tools don't get socially interesting until they get technologically boring." If the conversation ...
regardless of where they bank. It is entirely focused around this notion that we should get much better ...
London s got a fantastic future, the right timezone and the right language. It has a highly skilled population, a young population, and during some of the darkest years of this economic downturn, it has had an extraordinary period of investment in transport infrastructure, and has delivered a ...
NFC has been hovering on the edges of consumer adoption for some time and brands are yet to take ... and mobile operators have had NFC on their radar for some time. Visa has run a wide range of trials ... monumental effort of creative thinking and graft, some fantastic working prototypes were developed ...
Tomi Ahonen with the "seventh mass media" theory, but provided some key numbers to back it up. His ... think it's worrying that to some extent they've become a little bit irrelevant in this story today," he ... can get a smartphone for 60 in Phones4U. "The reason Google is in mobile phones is not because ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
