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'Suck our guts out' Frubes ad escapes ASA ban

30 May 2012 | by John Reynolds

some viewers might find the strapline distasteful and not want young children to hear or repeat ...

Tesco gives ready meals multimillion-pound revamp

24 May 2012 | by Matthew Chapman

sauces, herbs, pasta and rice all at no extra cost to customers." Some 300 dishes will be upgraded ...

Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come'

21 May 2012 | by Noelle McElhatton

of the end? Gilbert: I m sure it s the end of the beginning. Facebook has some extraordinary opportunities ... as it is down. I don t see that happening with Facebook. I see Facebook as being a powerful player for some ...

Boots revamps pharmacies to reflect specialities

04 May 2012 | by Matthew Chapman

so some of the lifestyle imagery means that the lifestyle imagery is not as relevant to them ... advertising with the potential for TV advertising to raise awareness of some services such as eye health ... and we want to expand some of our pharmacy services, so for example in Birmingham and Derby we now have ...

Thomas Cook overhauls 2013 strategy to ease booking process

03 May 2012 | by Loulla-Mae Eleftheriou-Smith

activity on "getting back to basics"....are focusing on getting back to basics with customers by trying to make it easier for them to find holidays for themselves. "Customers don't find researching holidays straightforward they get weighed down ...

Twelve months on and the ICO is ready to enforce 'cookie' law

30 Apr 2012 | by Sarah Johnson

: "A lot of the complaints we get at our office are not from people who are aghast at what companies do ...

Facebook's Everson urges marketers to 'make a bet on us'

25 Apr 2012 | by Arif Durrani

, to focusing on how they can get the best out it. She says: "They really want to understand how to build a brand on Facebook. We have some excellent case studies now in the market where brands are really ...

Adwatch and Webwatch (April 25 ) Top 20 recall: Tesco

25 Apr 2012 | by Richard Warren, Joint chief executive, DLKW Lowe

's advertising for the past two or three years. Some kind of themed price-cutting campaign or offer mechanic ...

Think BR: Every little can help Tesco

16 Apr 2012 | by Elly Woolston

, it needs to really get to grips with what it strives to stand for in the first place. The Every ... when a brand gets to know itself. Elly Woolston, client partner, {united} ...

James Bond to swig a Heineken in Skyfall

05 Apr 2012 | by Loulla-Mae Eleftheriou-Smith

product placement for some time, featuring brands such as Aston Martin and Virgin Atlantic, but industry ...

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