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Xbox recruits Chelsea stars for Summer of Sport campaign

' campaign. Game with Fame events, where Xbox 360 owners will get the chance to meet and play Kinect ...

Boots revamps pharmacies to reflect specialities

so some of the lifestyle imagery means that the lifestyle imagery is not as relevant to them ... advertising with the potential for TV advertising to raise awareness of some services such as eye health ... and we want to expand some of our pharmacy services, so for example in Birmingham and Derby we now have ...

Think BR: What does the new experiential marketing code mean for marketers?

Some types of experiential marketing are already covered by the Advertising Standards Authority ... the nature of experiential as a new and still evolving discipline, there has been growing concern that some ... consumer (which could well have an impact on the more forceful sampling techniques used at some London ...

Out-of-town retailers and betting brands escape Portas clampdown

measures approved by Shapps include a further round of "Portas Pilots" to trial some of the TV star ...

VIDEO: What did Starbucks customers think of its free latte offer?

Starbucks backed the offer and its more personal approach, with TV and press ads this week, while social media noise was amplified by comedian Jimmy Carr getting involved and telling his Twitter ... most took up the offer, some said they had stuck with their usual preference and had ordered something ...

Tesco embarks on hiring spree to boost customer service

that in this difficult jobs market those who need help the most will get it. "At the core of this investment is our ...

Think BR: The fear of missing out

than ever with not missing out, how are brands engaging with it? Some have identified FOMO and used ...

Appointment to view: Behind the scenes of the Tropicana Sunrise

and started to get all the safety systems in place. A 200-tonne crane was used to lift the 2.5 tonne sun 20 ...

Subway's UK marketing chief on putting health and value at the heart of the brand

double-digit growth in some parts of the country. Its importance to Subway's fortunes should ... are seeing some strong numbers coming through,' she adds. Akhtar, who controls a media budget of about 8m ... starting to tap into what they like and getting that relationship strong is so important.' While Subway ...

Interactive: Twelve ideas for 2012

nothing counts unless you film it on your iPhone. While there is a risk that marketers will get caught ... money and, as the economy gets tighter, people's patience for marketing will rapidly run out,' he ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.