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Save the planet marketing 'won't change consumer behaviour'

of communities wanting to get involved in 'Future Friendly'. The website had more than 55,000 hits for the last ...

Is marketing at a crossroads?

doubts have not dissipated with reports of famine, war and health epidemics in some parts of the planet ... and that we can use our talents to address some of the bigger issues facing the world." If marketing really ...

E.ON recruits Mumsnet co-founder to help rebuild image

attempts to convey the message that its customers are getting a good and fair deal. Roberts said her ... 'm there to reflect the frustrations of Mumsnetters and help them [E.ON] get it right with their customer base ...

Interactive: Twelve ideas for 2012

nothing counts unless you film it on your iPhone. While there is a risk that marketers will get caught ... money and, as the economy gets tighter, people's patience for marketing will rapidly run out,' he ...

EDF appoints Grey's Ingram to advise on strategy

to be as sustainable as possible. EDF Energy chief executive Vincent de Rivaz said: "We have said for some time now ...

Mars pledges to eradicate emissions by 2040

and chief executive Paul S Michaels said: "In some arenas, we are making good progress, in others, like ...

Mark Cridge: A brand can only truly be green if its consumers are too

oranges every morning along with a warm croissant, I can easily get through a carton a day - the smooth...that consumer choice alone won't be enough. At some point, we need to recognise that our industry does not play a passive role. At some point, we need to make our own individual choices about which products we help to advertise. At some point, we need to choose to sell a bit less. Mark Cridge is the global ...

Is sustainability in danger of becoming the preserve of the wealthy?

our products. We do our best to help address some of the major global issues facing agricultural ... that help them do their bit and brands get a clear competitive advantage. Still in doubt? Look at the Carbon ...

BR Video: Public debates green credentials of mobile devices

Janet, an administrator, 55, said: "A phone s a phone and as long as it makes calls, obviously it makes sense to have one that has least impact on the environment." Student Elliot, 18, thought some people would be shocked if they knew how bad the manufacture of some devices was for the environment ...

O2 introduces green rankings for mobiles

The Wall Who do you get in touch with? Why marketers need to test mobile ideas ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.