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Is marketing at a crossroads?

14 Mar 2012 | by Arif Durrani

doubts have not dissipated with reports of famine, war and health epidemics in some parts of the planet ... and that we can use our talents to address some of the bigger issues facing the world." If marketing really ...

Unilever launches global charity foundation

27 Jan 2012 | by Loulla-Mae Eleftheriou-Smith

Facebook campaign to get consumers to engage with the company's Children's Safe Drinking Water programme ...

P&G asks Facebook to 'like' clean water programme

26 Jan 2012 | by Loulla-Mae Eleftheriou-Smith

Procter & Gamble (P&G) has launched a Facebook campaign to get consumers to engage with the company

'Passion points' key to CSR push, says Britvic marketing director

19 Jan 2012 | by Loulla-Mae Eleftheriou-Smith

.transformyourpatch.com , to get involved with the campaign. Speaking to Marketing, Gatward said the campaign commits to people ... sponsorship of the Wimbledon tennis tournament each year, which gets a deeper level of connection ... by creating something the public can get involved with. Gatward said the campaign will not be used as a ...

Interactive: Twelve ideas for 2012

10 Jan 2012 | by Nicola Clark

nothing counts unless you film it on your iPhone. While there is a risk that marketers will get caught ... money and, as the economy gets tighter, people's patience for marketing will rapidly run out,' he ...

Think BR: Make sustainability the icing on your product's cake

06 Jan 2012 | by Jonathan Weeks and Laura Furniss

with the World Wide Fund for Nature (WWF). Its vision now has some long-term product end-points, which ... the conservation of resources. How do companies start engaging the consumer? Unilever s Polman said some ...

Selfishness not altruism drives sustainability, say marketing chiefs

01 Nov 2011 | by Matthew Chapman

, to persuade the public to get on board corporations' sustainability agendas. He said: "We rely on natural ...

John Lewis to mount 'buy British' push

31 Oct 2011 | by Matthew Chapman

. The new John Lewis Co menswear label includes clothes manufactured in Britain, while some 90% of John ...

EDF appoints Grey's Ingram to advise on strategy

12 Oct 2011 | by Matthew Chapman

to be as sustainable as possible. EDF Energy chief executive Vincent de Rivaz said: "We have said for some time now ...

Mars pledges to eradicate emissions by 2040

28 Sep 2011 | by Matthew Chapman

and chief executive Paul S Michaels said: "In some arenas, we are making good progress, in others, like ...

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