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base. "At IPC we've already built games for a number of clients, some of which have achieved play ...
some of the sector's key players to hear how they are developing the conversations that help to build ... : The issue of integration has become more important. Some of that has been driven by clients' previously separate digital and marketing departments. It's been difficult for some clients to merge those disciplines ...
in, they join the conversation and actively get involved with the messages we create through ...
, picking out the relevant and quickly getting to the stuff that's really useful. So, when we come across ...
that we get a return on our investment.' River's clients include The Co-operative Group, Holland ...
can get that right, the rest will look after itself. Channel selection is no longer the issue. It ...
marketing? A continuous process of getting your product closer to its target audience, communicating ... ? A marketing internship on a trade magazine. - How did you get it? By impressing the marketing ... would you be and why? Chanel: classic and timeless. - If you could get tickets to any event, what ...
-fought, three-year turnaround drive. Here's hoping its Friday drinks trolley stocks some well-earned celebratory ... the boundaries with its clients. There is no doubt that, while some competitors have struggled to integrate ... teams. The agency found time to scoop some important new-business wins, too, including McDonald ...
This week Keith Grainger, chief executive of the publisher Redwood, gets the stretchy pants on (for...into their pitch. Let's see if they get through to round two, when we'll need to get down to some creative ... in writing. I want to get this in place before Christmas, ready for next year. I fully intended to avoid ... agencies are helping our clients get time and attention with their customers across platforms. Keynote ...
According to Spencer, all of these factors were key in the success of the Boots Parenting Club which boasts some 900,000 members and communicates with its audience via a multi-channel programme of print, online and email content. Not only does this ensure consistent messaging across different ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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