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contested by some in the industry who believed comScore had stronger credentials, particularly in the US ...
models around "big data". The truth is that, with some notable exceptions, this is not yet the case. Yes, we grapple as an industry with "some" data, but the use of data remains largely an "end ... agency that Google, Facebook and Adobe already know more about some of our clients' businesses ...
After a slower-than-expected uptake since getting the green light in the UK, will the practice...in the UK? Product placement has been embedded in the way US clients trade TV campaigns for some time ... actively marketed more than 30 shows across this year and next. One of the main challenges is that some ... programming has to be the number-one priority. Going forward, I think there's a real appetite for some case ...
inevitably run into problems - but it has gained traction as a score that some online habitues seek ... about exactly what deal they're doing when they sign up to Klout. Their Klout gets measured ... happens to the data that gets generated? How is it used? Most bloggers who are deemed influential in a ...
The annual event takes place at the Grosvenor House Hotel in London on 27 October (next Thursday) and recognises the talent within media, from media owners and media agencies. This year also saw a 30% rise in entries, with some of the most impressive media work of the year examined by a team of more than 40 ...
decade of stability and then a short (and sometimes sharp) recession - before getting back to a longer ...
and audit, to get an update on a much-needed major IT project that will overhaul our entire data collection ... simplification and cost reductions. We also have some well-developed plans for making website audits quicker ... and walk over to a Putney restaurant with my wife and some old university friends. Caffe Nero stamps ...
opportunities to meet, greet and persuade leaders (current and aspiring) to get involved and support ... getting amazing speakers for our events they are keen to give something back and pass on their knowledge ... that Maria (media agency) needs some funding to cover hospital car park stays while visiting her sick child ...
Last week we revealed the runners and riders in the Agency of the Year and Sales Team of the Year categories, but today we unveil the rest of the shortlisted companies in each of the other categories. There has been some excellent work carried out by the industry over the past 12 months and this is reflected ...
So it has just published some research alongside comScore on "the power of like". There's some ... , and they propose we reduce it down to the equivalent GRPs you get from getting fans to inadvertently spam ... you want to hang out with somebody who could? My fear is that engagement gets squeezed out of media ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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