Agency concern over post-COI plan
24 May 2012 | by John Tylee
fraction of staff deployed by COI on procurement. Meanwhile, some agencies are alarmed about ...
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Most businesses lack effective single customer view, finds survey
24 May 2012 | by Daniel Farey-Jones
either planning a SCV strategy or said they wanted to have one at some point in the future. Nigel ...
HP to cut 27,000 jobs in next two years
24 May 2012 | by Matthew Chapman
and employee representatives. Meg Whitman, HP president and chief executive officer, said: "While some ...
Omnicom merges £60m Adam & Eve with DDB
24 May 2012 | by Jeremy Lee
would be held with these clients, it was unrealistic not to expect some fallout. Explaining the deal ...
Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure
24 May 2012 | by Sarah Shearman
For someone five months into a new role, with the task of aligning the marketing of some ... restructure that led to a marketing shake-up and some high-profile departures from the UK business ... economic environment it's a natural thing to look at where you get economies of scale and where you get ...
ITV1, C4 and 5USA triumph at Freesat Awards
24 May 2012 | by Maisie McCabe
award and Ant Dec, presenters of 'Britain s Got Talent' and 'I'm a Celebrity Get Me Out of Here', won ...
Private View: Dave Trott and Sarah Golding
24 May 2012
-jerk into the obvious solution. We get upstream and change the context. Of course we can't outrun a tiger, he'll catch us easily. But, actually, the tiger only needs to catch and eat one of us. So, getting upstream ... , exciting solutions to problems. Getting upstream and changing the context does that. That's predatory ...
Food & Drink: Take your hat off to Benito's tweet deal
24 May 2012 | by John Owens
some burritos. Unity was intelligent and strategic in identifying a sweet-spot target audience ...
Things we like
24 May 2012
TalkSPORT getting creative...Hot on the heels of winning Best Sports Programme at the Sony Radio Academy Awards, talkSPORT is pumping out some neat commercial opportunities for brands ahead of a summer "carnival" of live sport. In a deal with Ocean Outdoor, live talkSPORT sports bulletins will be simultaneously displayed through ...
Russell Davies: Great technology is useless if it's giving people the creeps
24 May 2012 | by Russell Davies
I remain convinced that the most important thing for marketing, and business in general, to get...it's thinking about the hard stuff at the fringes that will help us get the mainstream decisions ... will get you there. I suspect your reaction to this would be rather like mine. You can see why people ... to any individual, that most bars already have some form of surveillance going on, that it already has ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
