Public Affairs: F-H wins pharma society account
18 Apr 2008
competitive field of more than 50 contenders... It demonstrated some new, innovative methods which fitted ...
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Public Affairs: Lilly hunts for PA help
12 Dec 2008 | by Gemma O'Reilly
The firm's entire public affairs activity is up for grabs and pitches have been taking place this week. A decision is expected in the New Year. Lilly currently uses FD for some public affairs work but the new brief is said to be much wider and FD is believed to have been invited to repitch. UK government ...
GSK bid to refresh 'iconic' brands
18 Jan 2008 | by Gemma O'Reilly
for some of GSK's over-the-counter consumer products. Ceuta marketing manager Debbie Charman said: 'Spink's experience at revitalising brands with a heritage behind them was key, given that we need to bring some ...
Letter: Generic drugs give a kick up the backside
27 Oct 2006
What you neglected to add, however, was what branded firms get out of the relationship. Put simply, they get a kick up the backside. Without generic competition, branded companies would not bother to innovate. The relationship is circular, as has been pointed out many times by, among others, Dr Daniel ...
CCA to lift profile of TB treatment
16 Sep 2005 | by Beth Herskovits and Ian Hall
is getting us out there and getting us known.' Sydney Rubin, who heads CCA's Washington office, which ...
Chinese medicine image promoted
16 Sep 2005
about dealing with the media. 'We need to get positive messages across about Chinese medicine ...
Healthcare: At a Glance - Anti-lice treatments go back to school
09 Sep 2005
for Full Marks have been running since summer in slots on GMTV, targeting mums getting their kids ready ...
At a Glance: Roche's cancer drugs hit nationalheadlines
19 Aug 2005
They're getting a lot of coverage?
So'ton biotech firm in profile bid
19 Aug 2005
The two-year-old company is working on treatments for Hepatitis C and other liver diseases and has called in the Southampton PR and marketing outfit to promote its work in the UK and abroad. The agency, which has no other health-related clients, wants to get HepCgen known 'far beyond the medical ...
Healthcare: At a Glance - Boots OTC brands set for new owners
12 Aug 2005
-for-like sales are down this year and shareholders are looking for some cheer. Last year BHI made an operating ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
