Click 
to remove filters
said. The Committee said some GPs were too easily swayed by firms' PR tactics and fail to properly ...
professionals ourselves, we have our own views too,' he adds. Instant access Hawkes sees some benefits ... an ideal world, you would get someone else to quote too, but not all experts are aware of all ... upon healthcare PR - you have to get at people in another way. 'Sometimes there is too much weight ...
that for some time to come. RESUME 1996: Marketing and PR assistant, Grant Thornton 1997: Press office ...
. The obvious lack of understanding of advertising and PR led to some moments of borderline farce ...
will not become concrete for many months, if not years. Some of those PROs present at the hearing were clearly ... , it seemed to others that some MPs were unable to draw a distinction between different marketing disciplines ...
of drugs firms. Chairman Steve Kerridge says: 'Some GPs only have one or two three-minute slots a year when they will see reps, and appointments have to be made a year in advance. Gaining access to GPs is not getting ... supporting the rep in the battle to get a foot in the door: 'Reps can empower practice managers to solve ...
favourable reviews of drugs into some of the most respected peer-review medical journals, including The Lancet and the British Medical Journal (BMJ). In some cases, doctors and experts in various medical ... , are well placed - but that this is not enough to get the message through. Nowhere to hide 'The pharma ...
to the pharma industry by her husband, getting work as a sales rep for Lederle Laboratories - now ... then - and which continues to do so - is Interaction Marketing and PR, whose MD Karen Rowe says: 'Some PR people ...
used to get a better understanding of the brand,' says Red Door Communications managing director ... some of the learnings from consumer branding into ethical healthcare for at least a year.' A case ... the pharma industry suffers from something of a perception problem, it may not be as severe as some might ...
strategy' Given the media mauling engendered by the Seroxat controversy, some have viewed GSK's decision ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
