Search results for Get Some Nuts

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King of Shaves takes on Gillette with online subscription offer

02 May 2012 | by Loulla-Mae Eleftheriou-Smith

they spend tens of millions of pounds on marketing. We re simply investing in a simple way to get the King ...

Skyn condom ads safe after ASA throws out complaints

02 May 2012 | by Matthew Chapman

, the advertising watchdog accepted some consumers would find the posters distasteful because of overt references ...

Unilever's Paul Polman claims marketers 'rapidly losing ground' to consumers

01 May 2012 | by Rachel Barnes

, is that marketing must lead, not follow. We need foresight, not insight. Only then can we get one step ahead ...

Adwatch (April 18 ) Top 20 recall: Lynx

18 Apr 2012 | by Matthew Heath, chief strategy officer, LIDA

, or not-especially-good-looking, man. The target market gets its buzz from the supposed accessibility ... come true. It is like an ad version of Nuts. This is, in part, achieved by Lynx's use of a self ... of the brand getting it right from TV to augmented-reality digital outdoor. The simple-to-explain visual ...

VO5 Extreme Style 'pageant' by Euro RSCG London

12 Apr 2012

The interactive iAd invites people to "village your hair" by manipulating a photo with various styles. Each style gets a reaction from a villager, such as the butter churner or needle worker, before an "Extreme Style" look gets you banished from the village for not conforming. Users can Tweet pictures ...

Revlon's Julia Goldin on her new storytelling strategy, going back to basics and marketers as business leader

23 Mar 2012 | by Rachel Barnes

the organisation on a track . People then get inspired by the vision, and they do great things as a result ... desire to see how much we could do. Making sure the point of view gets translated into the product ... code and get a map of all the shops. You would see special offers relevant to you and special menus ...

P&G marketing chief urges 'do and learn' experimental culture

22 Mar 2012 | by Staff

, be accepting that some things won't work and learn why. "The rewards can be best in class brand building ...

Brand barometer: Social media performance of Lynx

16 Mar 2012 | by Gemma Charles

to the previous three months to apply a topical adjustment (recency). An algorithm and some more human analysis ...

P&G marketing chief admits it needs to fundamentally shift how it operates

14 Mar 2012 | by Loulla-Mae Eleftheriou-Smith

. Pritchard said P G needs to make some "fundamental shifts" in the way it operates, according to The Wall ... sales at lower costs. Achieving this vision requires some fundamental shifts in how we operate ...

Unilever's Keith Weed: 'Marketing's at a crossroads'

05 Mar 2012 | by Arif Durrani

little bit more about how we get back to serving consumers in the breadth of what needs to be done?" He ... , but also look more towards the long-term and the issues of the long-term, and get away from short ... there will be 1.8 billion people with water scarcity "The real challenge is how do we get to sustainable ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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