PR bosses retain 2012 optimism, finds Kingston Smith
27 Feb 2012 | by Alec Mattinson
, commented: 'PR consultancies have positioned themselves well throughout the recession compared to some other ...
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When social media turns bad: dealing with negative comments
26 Apr 2012 | by David Benady
marketer is out to get a reaction and spark conversation. The worst thing that can happen is being ... that Mars ad was pretty good. I could learn some serious skills from the man with the high vis jacket. #mars ...
Lansons Communications buys Marketforce PR business
27 Feb 2012 | by Alec Mattinson
equity space as well as adding some financial services fees... I believe that this is a great fit ...
Tesco delays banking launch until 2013
06 Feb 2012 | by Alex Brownsell
with The Times, Higgins said: "Getting in absolutely right at launch is more important than rushing it ...
More Th>n 'brand campaign 2012' by VCCP Partnership
24 Jan 2012
By the VCCP Partnership, it shows a man in a car that has veered off the road. The voiceover explains that, with More Th n, the driver can get a courtesy car, before showing the man driving off happily. The ad was written by Fred Rodwell, art directed by Andy Parsons and directed by Sara Dunlop ...
Comparethemarket.com 'tough decision' by VCCP
16 Jan 2012
Aleksandr Orlov's loyal sidekick, Sergei, almost gets fired in the latest TV ad in VCCP
Aviva targets world record crowd for Quins v Saracens clash
06 Jan 2012 | by John Reynolds
could be undermined by the choice of venue for the match. Some believe Wembley will not be able ...
The Annual 2011: Top 10 radio ads
20 Dec 2011 | by Staff
and the crocodiles never had to fork out for a hygienist. And the moral is: goodwill spread around gets around. VO ... Reynolds Script Garrison Keillor as the voice of Honda: Sometimes you get more done without a boss ... . The job's quick too - 30 minutes and you'll be on your way again. So you can get on with your day. Plus ...
The Annual 2011: Top 10 celebrity ads
16 Dec 2011 | by Staff
appearances from Einstein, Van Damme and Madness brought some blessed variety this year....Dancing to thank for helping her get back on UK television, but it was Foster's and Adam Eve that got ...
Axa loses lust for life with Iggy Pop
14 Dec 2011 | by John Reynolds
The aging rock star has been fronting the swiftcover.com 'Get A Life' campaign since 2009. Axa claimed that Pop had made motor insurance interesting for a change, along with lifting up sales. The new campaign, created by existing ad agency MWO, features speaking dogs. The Swiftbrothers are a ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
