R Whites reinvents 'secret lemonade drinker'
29 May 2012 | by Loulla-Mae Eleftheriou-Smith
the stairs in the middle of the night into the kitchen to get his R Whites fix. This time, instead ...
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'Suck our guts out' Frubes ad escapes ASA ban
30 May 2012 | by John Reynolds
some viewers might find the strapline distasteful and not want young children to hear or repeat ...
Kellogg boss departs as food giant kicks off global rebrand
29 May 2012 | by Sarah Shearman
bestselling brands in the region, Crunchy Nut and Special K, are under particular pressure due to unimpressive ...
Brand Manager of the Week: Malcolm Parkinson
23 May 2012
? Salesman for Mars Confectionery. What was your finest hour? Getting my pilot's licence. It's like ... . If you could get tickets to any event, what would it be? The US Masters golf. What have been your ...
Malibu launches VIP-themed Facebook app as part of summer style activity
23 May 2012 | by Sarah Shearman
their status, the greater access they get to more content and givaways, such as designer handbags. The app ... , which is an experiential and digital campaign to create the "ultimate dressing room", for getting women ... music, fashion and exploring the latest styles for their social get-togethers." He added the Facebook ...
Sector Insight: Cider
22 May 2012 | by Jane Bainbridge
. Although some consumers are put off by the sweetness. Provenance . As one of the few alcoholic ...
Irn Bru says hello to 'Fanny' in latest ad
22 May 2012 | by Loulla-Mae Eleftheriou-Smith
Irn-Bru, the soft-drink brand owned by A G Barr, is airing a humorous TV ad running under its 'Gets
Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
of are they doing it fast enough and some would say they are and some would say they need to speed up. "There ... are investing there. Maybe the Chinese got there first but now Western brands are doing the same and indeed some ...
Subway out-muscles McDonald's on Facebook
21 May 2012 | by Gemma Charles
with the Facebook Page in some way, placing the sandwich chain among the leaders in the industry. Subway s social ...
Heineken appoints Publicasity for trade press brief
16 May 2012 | by Matt Cartmell
, board director at Publicasity, said: As you would expect from a category leader, Heineken has some ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
