Sector Insight: Cider
22 May 2012 | by Jane Bainbridge
. Although some consumers are put off by the sweetness. Provenance . As one of the few alcoholic ...
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Malibu launches VIP-themed Facebook app as part of summer style activity
23 May 2012 | by Sarah Shearman
their status, the greater access they get to more content and givaways, such as designer handbags. The app ... , which is an experiential and digital campaign to create the "ultimate dressing room", for getting women ... music, fashion and exploring the latest styles for their social get-togethers." He added the Facebook ...
Heineken appoints Publicasity for trade press brief
16 May 2012 | by Matt Cartmell
, board director at Publicasity, said: As you would expect from a category leader, Heineken has some ...
Kopparberg unveils 'un-established' marketing drive
14 May 2012 | by Gemma Charles
everything it is, and then invites them to get involved". As part of this activity, the brand has also ...
Carlsberg launches star-studded football-focused ad
11 May 2012 | by Sara Kimberley
change of focus from previous years and to celebrate the fans, showing what we do as a nation to get ...
Stella Artois brings back Pulp Fiction for Facebook fans
03 May 2012 | by Gemma Charles
. There will be 20 screenings between 21 to 31 May across 10 Picturehouse Cinema locations. Fans can get tickets ...
Foster's 'Lucy' by Adam & Eve
02 May 2012
agony uncles 'Brad' and 'Dan' getting their first female caller.
First tobacco, now alcohol?
27 Apr 2012 | by Gemma Charles
. This means lowering the alcohol content on several brands and even pulling some super-strength drinks ... companies are all too often viewed with suspicion, and the drive from some quarters for more marketing ... haven't called for plain packaging, yet.' Some commentators point the finger at health committee ...
When social media turns bad: dealing with negative comments
26 Apr 2012 | by David Benady
marketer is out to get a reaction and spark conversation. The worst thing that can happen is being ... that Mars ad was pretty good. I could learn some serious skills from the man with the high vis jacket. #mars ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
