Wagon Wheels launches Bing map treasure hunt
08 May 2012 | by Maisie McCabe
planner at UM London, said: "Our Bing game allows teenagers to get completely immersed in the Wagon Wheels ...
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R Whites reinvents 'secret lemonade drinker'
29 May 2012 | by Loulla-Mae Eleftheriou-Smith
the stairs in the middle of the night into the kitchen to get his R Whites fix. This time, instead ...
When social media turns bad: dealing with negative comments
26 Apr 2012 | by David Benady
marketer is out to get a reaction and spark conversation. The worst thing that can happen is being ... that Mars ad was pretty good. I could learn some serious skills from the man with the high vis jacket. #mars ...
Mars kicks off its Euro 2012 ad campaign
16 Apr 2012 | by John Reynolds
a tense England penalty shootout with the Premier League's top goal-scorer Van Persie getting ready ...
Healthy snack brand Bear launches debut campaign
13 Apr 2012 | by John Reynolds
has more than doubled in size in the last year, driven by a healthy rate of sale as more people get ...
Brand Barometer: Social media performance of Creme Egg
05 Apr 2012 | by Gemma Charles
to apply a topical adjustment (recency). An algorithm and some more human analysis later produces ...
Brand Manager of the Week: Lee Willett
28 Mar 2012
? - What was your first job? I was a laundry boy in an old people's home - don't ask. There were some bad days there, and whenever things get tough at work I know it can't be as bad as it was on certain ... he thought was impossible. By ensuring adequate levels of stock, some new product development and a ...
Coke, Tesco, Kraft sign up to calorie reduction pledge
24 Mar 2012 | by Gemma Charles
% fewer calories than its core Chosen By You brand Coca-Cola GB will reduce the calories in some ...
United Biscuits splits business into two
23 Mar 2012 | by John Reynolds
owners are looking to sell off its snacks division, as reported in some media. Follow John Reynolds ...
Chewits calls in Cirkle PR to appeal to older audience
22 Mar 2012 | by John Owens
Chewits have picked Cirkle PR to work on a new consumer brief aimed at getting parents to introduce...and will involve a range of projects with the overarching theme focusing on getting adults to revisit the brand ... and targeting mums - they re the main audience for us in this case. The team is looking forward to getting mums ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
