R Whites reinvents 'secret lemonade drinker'
29 May 2012 | by Loulla-Mae Eleftheriou-Smith
the stairs in the middle of the night into the kitchen to get his R Whites fix. This time, instead ...
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'Suck our guts out' Frubes ad escapes ASA ban
30 May 2012 | by John Reynolds
some viewers might find the strapline distasteful and not want young children to hear or repeat ...
Brand Manager of the Week: Malcolm Parkinson
23 May 2012
? Salesman for Mars Confectionery. What was your finest hour? Getting my pilot's licence. It's like ... . If you could get tickets to any event, what would it be? The US Masters golf. What have been your ...
Irn Bru says hello to 'Fanny' in latest ad
22 May 2012 | by Loulla-Mae Eleftheriou-Smith
Irn-Bru, the soft-drink brand owned by A G Barr, is airing a humorous TV ad running under its 'Gets
Pepsi launches 'crowd surfing' football game for Xbox Live
11 May 2012 | by Sarah Shearman
the TV ad and get the opportunity to the play the game. Pepsi has also created a Facebook app ...
High times for booming energy-drinks sector
10 May 2012 | by Loulla-Mae Eleftheriou-Smith
, the energy-drinks market is likely to mature and level out, probably leaving some casualities along the way ...
ISBA president Woods: Marketers must shape online regulation
02 May 2012 | by Alex Brownsell
-commerce. It will be a while before we get clarity in this area, but in the meantime advertisers and agencies alike should be aware of the regulations to ensure that they do not unwittingly get into difficulties." When ...
Coke partners with TalkSport for Euro 2012
02 May 2012 | by Maisie McCabe
As part of the deal, Coca-Cola is TalkSport's exclusive non-alcoholic beverage partner for the tournament and will also sponsor a tailored highlight package, called the 'Coca-Cola Goal Report', throughout the tournament. The winner of the Coca-Cola Fan Reporter competition will get a six-month paid internship ...
Irn-Bru 'gets you through' by The Leith Agency
30 Apr 2012
The new campaign from Scotland's "other national drink" is said to have been inspired by Scottish people's ability to deal with difficult situations with a sense of humour.
The truth about youth: Do you know Generation Z?
20 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
Olympics campaign, and getting him to choose one of his own favourite young singers, Katy B, for it ... to get in front of this audience. 'Brands are simply trying to buy eyeballs rather than earn the right ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
