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Kellogg boss departs as food giant kicks off global rebrand

bestselling brands in the region, Crunchy Nut and Special K, are under particular pressure due to unimpressive ...

Adwatch (May 16) Top 20 recall: Bird's Eye

by the cheap and cheerful, not so healthy, world of frozen ready meals? Then, secondly, have some fun ... audience that s in love with primetime TV shows such as I m A Celebrity Get Me Out of Here Britain ... Abbott Mead Vickers BBDO/ ZenithOptimedia 45 4 ( ) Kellogg's Crunchy Nut Leo ...

Vinnie Jones revealed as new face for 'Make Mine Milk' push

social media content that will really get people talking." The Milk Marketing Forum will release a ...

Tesco media director Trevor Datson leaves to consider next steps

made some internal changes as a result of Trevor s decision and Tom Curry will now lead our external ...

Sector Insight: Cereal, energy and snack bars

Natural Vijh was involved in various businesses including a nuts and fruit importing company before ... Natural . Dominating the nut/seed bar segment sales have been increasing for several years. Benefits from its natural positioning compared with some other cereal bars. Special K. Although ...

Reggae Reggae Sauce 'put some music in your food' by JWT London

The 2 million campaign, created by JWT London, encourages consumers to "put some music in your food" and will premi re during a primetime TV slot on ITV on Thursday 3 May and run until mid-August. ...

Co-operative launches Diamond Jubilee party fund

and, as a retailer at the heart of the communities in which we trade, we're getting behind the Jubilee ...

Sector Insight: Crisps and salty snacks

Five Key Trends Resilient - Despite the recession, sales of crisps, nuts and snacks have ... and buy affordable snack treats, benefiting some of this category. NPD - With brands investing ... daily. Source: Mintel UK retail value sales of crisps, salty snacks and nuts ...

Is it risky for brands to get involved in politics? The Marketing Society Forum

, a duty to customers, employees and shareholders to get stuck in - as in the case of Saga attacking ... , but it demonstrates our commitment to improving later life. There is, though, the potential to get it wrong ...

Brand Health Check: Hovis

bid to get some fresh thinking on its future creative strategy. With the closing of one bakery ... , which has led some to speculate that its owner, Premier Foods, may sell off the family favourite to help ... . Hovis is a huge brand, so we do need some perspective. However, within an aggressive sector it isn ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.