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How is cinema meeting the digital challenge?

03 May 2012

that will definitely impact the planning process. - Is cinema doing enough to get on the media plan? Fortunately ... at least ten minutes in the foyer, many will have checked-in using Foursquare and some will have shared ... screens and cinemas. - Is cinema doing enough to get on the media plan? Yes, but the increase ...

Out and About 26 April

26 Apr 2012 | by Mark Banham

This week, Out and About attends the 18th birthday party for Attitude magazine, uncovers some new

Media Bitch's Diary 26 April

26 Apr 2012 | by Media Bitch

This week, Bitch gets patriotic on St George's Day with OMD, wonders why a Disney bigwig dodged his...his big day. Normally this girl would come up with some quip, but as it was tipping it down outside ...

Entertainment: Cover-up boosts Shakespeare attractions

22 Mar 2012 | by John Owens

visualised a world without Shakespeare. This included getting 45 pubs in the UK named after the Bard to cover ...

British Film Institute seeks agency to promote festival

15 Mar 2012 | by Hannah Crown

is internationally recognised and admired, and an effective press campaign is going to be vital in getting us noticed ...

Trend report: Corporate barter

14 Mar 2012 | by Mark Banham

at outdoor specialist CBS Outdoor, conspired to present some not particularly helpful schoolyard taunts, a ... the calibre of people being attracted to the sector is a sign of it reaching some form of maturity ... barter deal? Well here goes, get ready, take a deep breath. According to Wilson, this is an example ...

My Media Week: Mungo Knott

07 Mar 2012 | by Hayley Pinkerfield

Monday My day starts with a little Classic FM carefully set to wake me up at 5.55am with some ... ,000 stores. It will fit well with our national convenience six-sheets. Head to the office, passing some ... executive Mike Baker chairs a marketing meeting for members of the Outdoor Media Centre. We consider some ...

Key issues for 3D movies at the cinema

01 Mar 2012 | by Adam Sheridan

happy to pay the ticket premium it carried. Fast-forward to 2011 and some industry commentators have begun to question the value of the 3D experience and its potential longevity, with box office for some ... releases in 2011 - up to 14/10/11.) Here are some key findings about the audience perceptions of 3D ...

IGN partners with Pearl & Dean for Mass Effect 3 campaign

21 Feb 2012 | by Daniel Farey-Jones

digital six-sheets. Fans will also be able to get tickets to see the winning movie, which ...

My Media World: Simon Rees

15 Feb 2012 | by Staff

experience in the media was Getting back from lunch at TMD Carat one day to find that the pub below our ... in was Working with some great clients, Alan Palmer from Cadbury, and David Mackay to name but two. The one ... places with anyone in the media world it would be Les Stroud from 'Survivorman', getting paid to spend ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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