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My Media Week: Paul La Fontaine

with Heini, our head of product in Helsinki. Get an update about the upcoming launch of "Monster Plants ... on anonymous account to check out public rooms and get a feel for what is happening busy night tonight ...

Think BR: Connected TV uncovered

What are the opportunities for brands wanting to get involved with connected TV, asks Toby Gunton...get your TV, what type of content you watch, how you interact with that content, which adverts you see ... are likely to offer some of the best opportunities for brands. They rely solely on the technology many of us ...

Think BR: Google spoiled the fun

of press of late about Facebook and latterly Pinterest becoming the single biggest referrer to some ... affiliates are faced with two choices. One is to get big. The largest affiliates, the multi-million pound ... when Google changes the music once again. Getting big on this scale is not a realistic route ...

Facebook and Twitter target UK SMEs with adspend giveaways

business. "We have some of the most innovative SMEs in the world and we want to make the UK the best ... 's drive to get SMEs using its ad products comes at a time when the company is under intense pressure ...

Bauer's Heat to produce 'dual viewing' shows for Channel 4

some from the main show. The online programmes will take over E4.com and Heatworld.com while the TV ... , there will be curated Twitter feeds that are relevant to the show. The first Channel 4 programme to get the Heat ...

Conde Nast offers advertisers tablet metrics

/agree they spend more time with an ad if they can engage with it in some way. Four fifths of GQ readers ...

Think BR: What brands can learn from start-ups

of consumers. If brands don t use social opportunities to get their customers on board, these customers may ... . Now, they want to buy an 'experience' too. A consumer gets a lot more satisfaction, affection ...

Jaguar steps up social media strategy to boost innovation

Jaguar is already active in the social media space and in some recent research by iProspect revealed it to be the third most engaged-with brand in the UK on Facebook, scoring an engagement level of 12%. The Tata-owned brand has appointed We Are Social as its first social media retained agency ...

All about ... Facebook's future

story so far - and would reap some sort of reward. They were dismayed to discover that the past would ... to be on every schedule - and some advertisers haven't asked themselves the right sorts of questions about why ... at current prices. WHAT IT MEANS FOR ... Online and mobile display - In some respects, the GM ...

CIPR calls on PR industry to engage with Wikipedia guidance

on the industry to get more involved in the debate: 'For the guidance to be the best it can be, we need to hear ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.