Large-scale NFC ads trial gets 3,000 people to interact
25 May 2012 | by Maisie McCabe
continually explore the emerging digital world to get a glimpse into the future of marketing and even play ...
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Sector Analysis: Mobile
30 May 2012 | by Mike Fletcher
% of people even check their social networks before getting out of bed in the morning." 2. M ... to buy the product." 4. Rich ad formats are getting richer According to Mobile Squared's Lane ... . The questions, such as "Are you in the market for an HD TV?" enable advertisers to get data in real ...
Think BR: Advertising for the second-screen
22 May 2012 | by Andrew Fisher
to consume content and to interact with what they re watching on television, whether it s to get more ...
Chelsea Apps factory launches Tom Daley Dive game
18 May 2012 | by Nick Batten
awareness of diving and gets people excited about the Olympics this year, I'll be really pleased ...
Mobile to be 'biggest branding product on the planet', says IAB chairman
18 May 2012 | by Sarah Shearman
it opens some far more interesting conversations" and enables brand to make "life easier and add value" for consumers. Valotti said that is is one of "the biggest challenges" is "to get more brands to get in mobile ...
Katherine Levy: We should be wary that consumers are still wary of cookies
17 May 2012 | by Katherine Levy
Bureau and ValueClick reveals some concerning statistics about consumer understanding of cookies ... online. But this means some of those who are deleting their cookies also want to see addressable ads ...
Think BR: 4G can unlock the creative potential of mobile
15 May 2012 | by Luke Harris
The UK rollout of 4G networks will boost mobile creativity but Apple has to get on board, writes...not cost the user any money. With mobile finally getting its ducks in a row and beginning to deliver ...
My Media World: Mark Slade
09 May 2012 | by Jeremy King
Mark Slade, managing director for 4th Screen Advertising has a novel trick for getting meetings...know that.. I've probably got attention-deficit issues. I use this to my advantage to get meetings ... brands and agencies are gradually getting smart to smartphones, waking up to mobile and taking ... the hardware market, but just doesn't get agencies. If they did, they could rule our world. ...
Think BR: Publishing's multi-platform future
09 May 2012 | by James Papworth
are distributed in the UK every single day, read by an impressive 85% of the UK population. To give that some ...
Thomas Cook overhauls 2013 strategy to ease booking process
03 May 2012 | by Loulla-Mae Eleftheriou-Smith
activity on "getting back to basics"....are focusing on getting back to basics with customers by trying to make it easier for them to find holidays for themselves. "Customers don't find researching holidays straightforward they get weighed down ...
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- Business Development Manager - International Media Group (Ref No. BDM-IMG/SR310512) Charterhouse Partnership , Hong Kong
- Freelance Client Director:Retail / Environment Branding URGENT! Twist Recruitment £351 per annum + benefits, London
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
