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Activision poised to bring in The Red Consultancy

25 May 2012 | by Sara Luker

contractual details around the reassignment of the account remain some way from resolution. Activision, Red ...

Osborne reveals tax breaks for video games producers

21 Mar 2012 | by John Reynolds

announcing tax breaks will extend to games and some TV production comes back into the tax relief net too ...

Zynga unveils plans for a gaming platform outside of Facebook

02 Mar 2012 | by Sarah Shearman

at $7bn ( 4.5bn) at the time. Some Zynga games can also be played on Google+ and Yahoo. Follow ...

Understanding older women gamers

27 Feb 2012 | by Emily Hunt

are gamers. Some of them are playing Wii Fit or another console game, some are playing Words with Friends ... getting carried away and spending too much, but they are happy to trade their attention for free games ...

IGN partners with Pearl & Dean for Mass Effect 3 campaign

21 Feb 2012 | by Daniel Farey-Jones

digital six-sheets. Fans will also be able to get tickets to see the winning movie, which ...

Is gamification the next big thing in marketing?

19 Jan 2012 | by Jerry Lloyd-Williams and David Atkinson

successfully used games mechanics to motivate people to get involved? The most high-profile example ... view is that genuine behaviour change is the key success factor of gamification. - Some people ... gamification to fit their short-term needs. So it'll become unavoidable, it'll be done badly, and we'll all get ...

EA gets together with Katy Perry to boost The Sims

18 Jan 2012 | by Matthew Chapman

Gaming firm Electronic Arts (EA) has partnered with pop singer Katy Perry to develop and promote multiple games within its 'The Sims' franchise, featuring Perry-themed in-game content and virtual goods.

Think BR: The changing face of media consumption

14 Dec 2011 | by Gavin Sugden and Tom Cross

are being developed for smartphones and tablets, and for some casual gamers, if not serious ones, the time ...

Naked's Jon Wilkins to host Media 360 in 2012

07 Dec 2011 | by Jeremy King

Wilkins will pick up the reins from PHD's Marc Holden, last year's host , and will lead a conference that will feature some of the biggest names in media, from clients, agencies and owners. The title of next year's event will be 'Survive and Thrive', and will focus on how the industry can not only ...

Media Week Awards sold out

21 Oct 2011 | by Mark Banham

The annual event takes place at the Grosvenor House Hotel in London on 27 October (next Thursday) and recognises the talent within media, from media owners and media agencies. This year also saw a 30% rise in entries, with some of the most impressive media work of the year examined by a team of more than 40 ...

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