Consuming the digital Olympics
29 May 2012 | by Stuart Knapman
will be hoping that the Games help it gain some traction amongst sceptical users. Finally, the growth ...
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GB Paralympic football team to miss out on medal because of lack of sponsor
30 May 2012 | by John Reynolds
that its lack of funding is "wrecking its chances of getting a medal at the London 2012 games"..... The Paralympic football teams do, however, receive some funding from the Football Association (FA ... palsy football team, the funding from the FA is not enough and means the team is unlikely to get a medal at the Paralympics. Dimbylow said: "If we get a sponsor then it makes a medal a real possibility." Funding from ...
NBA gets serious about cracking UK
25 May 2012 | by John Reynolds
The National Basketball Association (NBA) is one of the world's biggest and most respected sports organisations, but can it finally build the brand in the UK this year?
Brand builder: Under Armour
24 May 2012 | by Kim Benjamin
to take some key learnings from them. The plan - Invest heavily in sports marketing assets - sign ...
Nike 'my time is now' by Wieden & Kennedy London
23 May 2012
Nike has drafted in some big names from the world of football, including Neymar and Franck Ribery
The Football Association of Wales calls in Freshwater
23 May 2012 | by John Owens
people to get involved in football in Wales. We were looking for a creative approach to our roadshows ...
Think BR: Making the most of Euro 2012 sponsorship
23 May 2012 | by Jamie Robertson
to rely on the property s website and some of the freebie media opportunities which come as part of the package, although proximity to the action really helps. Let s look forward to seeing some innovative ...
Xbox recruits Chelsea stars for Summer of Sport campaign
22 May 2012 | by Matthew Chapman
' campaign. Game with Fame events, where Xbox 360 owners will get the chance to meet and play Kinect ...
Nike kick-starts global football campaign starring Ribery and Neymar
21 May 2012 | by Matthew Chapman
players will then be sent on a training tour of some of the best academy teams in the world, including ...
Casio hires Exposure for consumer drive
21 May 2012 | by Sara Luker
to promote not only the legacy of Casio s watchmaking but ensure the Edifice range gets the awareness ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
