'Suck our guts out' Frubes ad escapes ASA ban
30 May 2012 | by John Reynolds
some viewers might find the strapline distasteful and not want young children to hear or repeat ...
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Think BR: Connected TV uncovered
30 May 2012 | by Toby Gunton
What are the opportunities for brands wanting to get involved with connected TV, asks Toby Gunton...get your TV, what type of content you watch, how you interact with that content, which adverts you see ... are likely to offer some of the best opportunities for brands. They rely solely on the technology many of us ...
Bauer's Heat to produce 'dual viewing' shows for Channel 4
29 May 2012 | by Maisie McCabe
some from the main show. The online programmes will take over E4.com and Heatworld.com while the TV ... , there will be curated Twitter feeds that are relevant to the show. The first Channel 4 programme to get the Heat ...
ITV1, C4 and 5USA triumph at Freesat Awards
24 May 2012 | by Maisie McCabe
award and Ant Dec, presenters of 'Britain s Got Talent' and 'I'm a Celebrity Get Me Out of Here', won ...
Media360: Virgin Media marketing chief on David Tennant signing
23 May 2012 | by Daniel Farey-Jones
Talent'. "It has been a really good experience and we ll probably do some more of that," he said ... that Virgin Media invited a large number of staff and customers to get heavily involved. "We put them in the idents," he said. "Some of those idents with people showing credits are actually customers, some ...
Irn Bru says hello to 'Fanny' in latest ad
22 May 2012 | by Loulla-Mae Eleftheriou-Smith
Irn-Bru, the soft-drink brand owned by A G Barr, is airing a humorous TV ad running under its 'Gets
ITV poaches Channel 4's creative chief Phil Lind
21 May 2012 | by Maisie McCabe
build a strong ITV Creative and brand. "After some great years at 4 I can't wait to get stuck into a ...
Champions League final peaks at 10.6 million on ITV1
21 May 2012 | by Maisie McCabe
of the Champions League game on Saturday. The promo by ITV s in-house creative team, ITV Creative, recreates some ...
Media360: Zeebox is social media app to watch says MEC's Fletcher
17 May 2012 | by John Reynolds
and less frequency of data?" Fletcher also pinpointed some of the emerging technologies, which he ...
Smart DRTV: harnessing a potent mix of mass market reach and data
17 May 2012 | by Alison Meredith
The combination of TV's reach and online data is a powerful proposition but there are some barriers...better way to get immediate response and data than through an ad that lets you click directly through ... , the channels they use to get in touch with a brand whose content they ve just seen, and whether their level ... credit card number in front of my whole family in order to get a pizza or buy a bag We found ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
