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What brands can learn from Caine's Arcade

26 Apr 2012 | by Nicola Clark

tough market; much of his dad's business has gone online, so he didn't get much walk-up custom ...

Brand Manager of the Week: Alex Balzaretti

14 Mar 2012

them tick and get to spend their lives doing it; that just once, a result could be down to what you put ...

Tablets for kids help Leapfrog rule toy fair

01 Feb 2012 | by Ben Hall

these days of social media and the internet, that's a very quick way to get the message out." He added ...

What marketers can learn from Barbie

01 Feb 2012 | by Nicola Clark

page called 'Beautiful and Bald Barbie! Let's see if we can get it made'. When it launched ... for consent to soften the blow and shift some of the blame. In practice, this means that brands will not only ...

Media Week Awards sold out

21 Oct 2011 | by Mark Banham

The annual event takes place at the Grosvenor House Hotel in London on 27 October (next Thursday) and recognises the talent within media, from media owners and media agencies. This year also saw a 30% rise in entries, with some of the most impressive media work of the year examined by a team of more than 40 ...

Trend report: how to further your career in media as a female

19 Jul 2011 | by Suzy Bashford

, the situation is getting worse. The stats are stark, particularly this one: only 11 Fortune 500 CEOs are women ... : "Scarily, not only are we not getting anywhere, but as a gender, we re actually going backwards. More women ... woman gets credit for doing something fantastic, she will say it s a team effort. A man will say ...

Generation Media handed Tomy brief

12 May 2011 | by Maisie McCabe

, in the 90s. Weller said: "This is a major win for us, and gives us the opportunity to work on some great ...

Mr Men creates Little Miss Princess character ahead of Royal Wedding

04 Mar 2011 | by Sarah Shearman

Wedding follows Little Miss Princess attempts to get to an important wedding on time, but is hindered ...

What Next in Digital?

28 Jun 2010 | by Suzanne Bidlake

-Zaidy , the managing partner at Saint@RKCR/Y R, says: "Some clients are still using the 70s' marketing handbook and don ... the value of digital, because they are still unconvinced compared with TV." This calls for some ... for the "digital" sector is that the descriptor is almost a devalued currency as most agencies now claim some ...

PROMOTIONAL FEATURE: The Big Media Debate: why it's time for a new approach

03 Jun 2010 | by Noelle McElhatton

hundreds of millions of pounds in content and we want to get value back out of that. I'd define value ... biggest line in the marketing director's budget and we have to scrutinise it. Occasionally I get emails ... saying it's all about price. SH: We are very comfortable in the area of price and hence you get ...

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