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Media360: Virgin Media marketing chief on David Tennant signing

23 May 2012 | by Daniel Farey-Jones

Talent'. "It has been a really good experience and we ll probably do some more of that," he said ... that Virgin Media invited a large number of staff and customers to get heavily involved. "We put them in the idents," he said. "Some of those idents with people showing credits are actually customers, some ...

We'll Call You - E.ON

23 May 2012

with some contentious issues quite cleverly and put forward a persuasive argument for choosing E.ON, while ...

Apple cements most valuable brand status as UK's giants slide

22 May 2012 | by Daniel Farey-Jones

of are they doing it fast enough and some would say they are and some would say they need to speed up. "There ... are investing there. Maybe the Chinese got there first but now Western brands are doing the same and indeed some ...

Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come'

21 May 2012 | by Noelle McElhatton

of the end? Gilbert: I m sure it s the end of the beginning. Facebook has some extraordinary opportunities ... as it is down. I don t see that happening with Facebook. I see Facebook as being a powerful player for some ...

Brand Health Check: Vertu

17 May 2012 | by Kim Benjamin

, with crystal displays and sapphire keys going some way toward justifying the hefty 4000 average price per ... the culture and excellence to rival some of the great luxury brands. Nokia unloading Vertu may be the best ...

We'll call you: Everything Everywhere

09 May 2012

process (sic), so once we get a final update we will update it on the news section. Mktg Can you tell ... it on our site on the news section - you will be able to get all the details from there (gives address ...

O2's Sally Cowdry Q&A: 'You can't use advertising to tell people to trust you'

04 May 2012 | by Noelle McElhatton

for NFC is actually getting customer demand and the supplier technology aligned so that one doesn t get ... to get in, a pin to send money and a pin to confirm payment. Thirdly your details are not kept ... can buy top ups for your Wallet so if you re with us you will always get the very best experience ...

Stuart Jackson: Turning up the volume

03 May 2012 | by Sara Luker

The Times getting its hands on investor documents detailing plans to ditch the T-Mobile and Orange brands ... or get on the phone to every journalist you know to tell them it isn't a story,' he explains. 'I didn ... 's equally at ease talking to boardroom directors and the man on the street. You get the sense he appreciates ...

Npower kicks off £9 million creative and media review

26 Apr 2012 | by Anne Cassidy

" in the brand. Activity by VCCP for npower includes its "get smart this winter" campaign, featuring animated ... hard to get the best possible value for money. "VCCP Blue remains on the roster of approved agencies ...

Think BR: How can brands harness the power of NFC?

23 Apr 2012 | by Christopher Smith

NFC has been hovering on the edges of consumer adoption for some time and brands are yet to take ... and mobile operators have had NFC on their radar for some time. Visa has run a wide range of trials ... monumental effort of creative thinking and graft, some fantastic working prototypes were developed ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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