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The changing face of music tie-ups

reliant on traditional models to get their message out'; digital music platforms enable brands to partner ... couldn't get tickets were able to watch it on the brand's dedicated YouTube channel. CASE STUDY ... with Madonna as part of Smirnoff's Nightlife Exchange Project, which aimed to get 10m people in 50 countries ...

Think BR: There's more to live-event sponsorship than music festivals

varying from the Isle of Wight, to Creamfields, to Sonisphere, to Secret Garden Party. Some UK ... -minded individuals looking to get a return on their investment from a successful music festival. However, what I ... nation, we have been embracing all events in a big way, and there are some fantastic non-music events out ...

How can brands get involved with live music?

festival-goers get to be lathered and hosed down by attractive ladies). Providing your audience ... hangover. - How else can brands truly connect with live music fans? Brands ... don't get in the way ... . If a brand can truly enhance the gig experience in some way, then it will truly connect with live music ...

Tulisa Contostavlos libel case agency blasts 'lying' PR professionals

: I know there are a lot of people that do lie to the media and tabloids and that s why they get a bad ... with the same magazines and papers on a daily basis meant such agencies believed they could 'get away with it ... , and I think it s an easy get-out clause for people and not running a story past people. I know it galls ...

Music PROs moot minimum fee following collapse in revenue from labels

Dawes, Co-founder, DawBell Some have been diversifying, but not many. The opportunity ...

GMG Radio's Real signs as exclusive media partner for Morrison's MFest

and interactive stalls for everyone to get involved and get creative." Sister GMG-Radio owned national station ...

Labrinth fronts Sennheiser Masters of Sound campaign

: "A couple of years ago I was fighting to get my sound out there, so now I want to give people the chance to show the world what they can do. Opportunities like this can get you heard and change your life ...

YouTube ' get into music' by Adam & Eve

The digital and outdoor campaign, featuring performers such as Jessie J, Lana Del Rey and Ed Sheeran, is ?the first work by Adam Eve for YouTube since the agency picked up the business late last year. A E s campaign introduces YouTube s "Get more into music" strapline. The online display ...

Trading places: this week's people moves

development for its games and film online properties. Walker, currently editor of Nuts.co.uk and Mousebreaker ...

Cheltenham Racecourse appoints Triggerfish Communications

The course, in Gloucestershire, is home to some of the UK s most popular racing fixtures, particularly the Cheltenham Festival. However, it wants to build its reputation as a premium events venue. Susie Bradshaw, conference and events manager at Cheltenham Racecourse, said: We wanted a PR agency ...

 

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