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Laura McKechan: Mastering the art of war

" is clearly a long-term objective, but it may be we don't get there,' she admits with a shrug. 'We recognise ... and doesn't easily get ruffled.' Despite her air of calm, McKechan is no pushover. Mags Patten, shortly ... on veterans quite a lot. They are getting older: we need to be mindful of what we are asking them to do. We ...

My secret work weapon: Don't try to guess what your audience thinks: just ask

I've done it twice now, once at The Guardian and now at The Tate where it is in excess of 10,000 people. It cuts through a lot of discussion, debate and prejudice. You get the voice of the audience at the Tate, for example, which is frequently under-represented, but incredibly helpful. You can pose ...

Food & drink: Jack Daniel's creates dramatic buzz

Campaign: Sponsorship of The Old Vic 24-hour plays Client: Jack Daniel's Single Barrel PR team: Stir PR Timescale: October-December 2011 Budget: 50,000 Objectives To promote the product's premium nature To create a buzz to get the drink on the shelves ...

Total Media adds Hodder to Hachette briefs

Stoughton, said it was keen to work with Total Media on "exploring ways to get closer to our readers ...

Coca-Cola leads brands eyeing post-London 2012 venue naming rights

draw up their London 2012 legacy plans. Coke's potential interest comes as some observers argue ... the velodrome and other Olympic assets. 'However, we are finding with some London Olympic venues ...

Ted Baker launches pop-up customer illustration studio

Smith, brand communication director at Ted Baker said: "Ted's Drawing Room in some ways sums up why ...

Royal Albert Hall appoints Good Relations to refocus on charity work

,000 people with projects, tours performances an exhibitions. Carrigan added: We re getting more people ...

Four Communications Group acquires Colman Getty

the acquisition, Four Communications Group will have total income of some 12 million. Last year, Four acquired ...

Hope&Glory chosen to widen audience of self-publish brand Blurb

-base of highly creative and talented bookmakers. Our role will be to appeal to some new audiences, while ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.