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Watchdog busts SuperCasino ad for glamorising gambling

look coupled with the exclusivity suggested by getting entrance to a club with a casino chip ...

Paddy Power ad banned for being offensive to transgender community

some beauties at Cheltenham Ladies' Day'. The creative then showed a series of shots from ... exciting by sending in some beautiful transgendered ladies! Spot the stallions from the mares!" The ad ...

Sector Insight: betting shops

. Independents. Under increasing pressure from the big players, especially as they can now get licenses to open ...

Can social-media slip-ups have a lasting effect on a brand? The Marketing Society Forum

in online environ-ments. Invest time in crafting the message and get it right. Perceived authority ... , especially when brands get it wrong, and is testament to their commitment to get it right. YES - Phil Rumbol, Founding partner, 101 If a person I didn't like said some-thing offensive, it would have a ...

Blue Square hires Arnold KLP for £4m advertising account

of sports betting and gaming. "We have some valuable assets in both racing and football, and we ...

Paddy Power 'we hear you' by Crispin Porter & Bogusky

The new campaign for Paddy Power has met with some controversy.

Social brands: Betfair turns to comedy writers for social media

the context of our business and agencies for execution" Budget Buy-in: "Getting an executive sponsor ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.