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Most businesses lack effective single customer view, finds survey

either planning a SCV strategy or said they wanted to have one at some point in the future. Nigel ...

Think BR: Understanding big data

coats, but you get my drift. They re desperate to break the code on what all this data means and what ... . The one thing they do know? If they get to grips with data they can answer these questions and provide ... and in the latest gadgets. It even knows where we work and the address of some of our friends and what we really ...

Government focuses on growth in new cross-Whitehall marketing strategy

called 'Stoptober', aimed at getting smokers to quit, is also planned. Reflecting on the strategy ...

The Economist develops ad network Ideas People

, but for the moment, there is nothing like that. "If some buyers are happy to buy automatically without layering any ...

King of Shaves takes on Gillette with online subscription offer

they spend tens of millions of pounds on marketing. We re simply investing in a simple way to get the King ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.