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network DDB "needed some help", according to Sir Martin Sorrell, chief executive of rival holding group...to show that DDB needed some help." DDB UK lost its 36m Virgin Media business to Bartle Bogle ... Ogilvy Mather in 1989. He said: "The biggest challenge was David [Ogilvy]. There were some ...
as the campaign gets interactive, Ben Priest writes....to bring something different that our audience would be eager to get involved with. The Creative Idea ... and Dan to their mates' dilemmas. They also get to meet our Good Call Centre girls, who are only too willing to help them get their videos sorted and help a friend out. We wanted to make the campaign ...
of the end? Gilbert: I m sure it s the end of the beginning. Facebook has some extraordinary opportunities ... as it is down. I don t see that happening with Facebook. I see Facebook as being a powerful player for some ...
of Facebook, say around 2006, when someone looking to get into the affections of a potential partner had one primary objective - get the phone number. Once achieved, a wealth of options presented themselves - a text ... to prompt customers to respond with their mobiles. This means we need to provide channels for them to get ...
Marketers must get hands-on with their brands, so that they experience them in the same way...buzzword 'touchpoint' some real meaning. Consumption, for the most part, is a hands-on affair. Marketing ... if it is all that we do. Marketers must get hands-on, not only to stay sane, but also to experience the brand ... flights, collecting passengers' rubbish. It doesn't get more physical than that - and it is a lead ...
The Adverting Standards Authority has been officially advised to reconsider its decision not to investigate Channel 4's 'Bigger. Fatter. Gypsier.' ad campaign for the documentary series 'My Big Fat Gypsy Wedding'.
After three years of development, lingerie company Panache was ready to unveil its first sports bra in October 2011. It called in Instinct PR to develop a launch campaign and generate sales through a health and fitness-focused media presence.
In trying to offer some useful counsel, the Telegraph's jobs editor had put in a few calls to headhunters and agency chiefs. She was very quickly "shocked" to discover how rife ageism ... of your age) or you haven't. It's an argument that (just about and for the moment) has some logic ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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