30 May 2012
| by Helen Edwards, PPA Business columnist of the year
, but actually developed some 25 years prior by the US academic Linda Price.
Next, the spotlight fell ...
it emanates from an agency that might nurture some kind of preferred outcome.
Let's not allow our justified ...
30 May 2012
't tell you what they're going to want before they know they want it.
Some brilliant (or lucky ...
departments' sluggishness in responding to fast-changing preferences. This is equally true for some agencies ...
28 May 2012
| by John Owens
: His work is very diverse and I think we will really show people a great side to Duchamp, which some ...
25 May 2012
| by John Reynolds
The National Basketball Association (NBA) is one of the world's biggest and most respected sports organisations, but can it finally build the brand in the UK this year?
24 May 2012
| by Sarah Shearman
reliant on traditional models to get their message out'; digital music platforms enable brands to partner ...
couldn't get tickets were able to watch it on the brand's dedicated YouTube channel.
CASE STUDY ...
with Madonna as part of Smirnoff's Nightlife Exchange Project, which aimed to get 10m people in 50 countries ...
23 May 2012
?
Salesman for Mars Confectionery.
What was your finest hour?
Getting my pilot's licence. It's like ...
.
If you could get tickets to any event, what would it be?
The US Masters golf.
What have been your ...
22 May 2012
| by Daniel Farey-Jones
of are they doing it fast enough and some would say they are and some would say they need to speed up. "There ...
are investing there. Maybe the Chinese got there first but now Western brands are doing the same and indeed some ...
21 May 2012
| by Sara Luker
to promote not only the legacy of Casio s watchmaking but ensure the Edifice range gets the awareness ...
18 May 2012
| by Hannah Crown
on the night of the switch-on.
Newsround also covered the story and some international broadcast coverage ...
17 May 2012
| by Suzy Bashford
special to get through the recruiter's door. This can lead to lies about education, employment history, achievements and qualifications,' she says. 'The problem is that you get found out.'
Misleading information ...
makes it harder to get jobs.
Employers are using sophisticated vetting tools to verify CVs to a ...