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My secret work weapon: You don't need to be loud - quiet determination can win

30 May 2012 | by Gail Hanlon, B2B marketing director, Intel EMEA

agency because they didn't think I was loud enough. I went on to get a job with a full-service agency ...

BlackBerry maker confirms 'significant' job cuts amid review

30 May 2012 | by Matthew Chapman

through partnerships and licensing opportunities. Some have speculated that the review could lead to a ...

Hanover scoops IT lobbying campaign from McKesson UK

29 May 2012 | by Hannah Crown

. Instead, a new information strategy, announced last week, paves the way for some IT systems ...

Activision poised to bring in The Red Consultancy

25 May 2012 | by Sara Luker

contractual details around the reassignment of the account remain some way from resolution. Activision, Red ...

Are you suffering from a digital eating disorder?

25 May 2012 | by Nicola Clark

, or whether this was some kind of digital eating disorder, whereby you forgo dining in favour of displaying ... , but also a host of questions for forward-thinking marketers. Some marketers have already privately ... . There is no doubt that sharing products through platforms such as Pinterest is an economical way for some recession ...

Large-scale NFC ads trial gets 3,000 people to interact

25 May 2012 | by Maisie McCabe

continually explore the emerging digital world to get a glimpse into the future of marketing and even play ...

HP to cut 27,000 jobs in next two years

24 May 2012 | by Matthew Chapman

and employee representatives. Meg Whitman, HP president and chief executive officer, said: "While some ...

Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

24 May 2012 | by Sarah Shearman

For someone five months into a new role, with the task of aligning the marketing of some ... restructure that led to a marketing shake-up and some high-profile departures from the UK business ... economic environment it's a natural thing to look at where you get economies of scale and where you get ...

Think BR: BrandZ shows why technology matters

23 May 2012 | by Nick Cooper

, technology has to be part of the product, the marketing plan and the sales solution. Some of the most ...

Xbox recruits Chelsea stars for Summer of Sport campaign

22 May 2012 | by Matthew Chapman

' campaign. Game with Fame events, where Xbox 360 owners will get the chance to meet and play Kinect ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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