31 May 2012
| by Kim Benjamin
. The 'new' campaign is nearly three years old. It's given the brand a shot in the arm and has regained some ...
30 May 2012
| by John Reynolds
that its lack of funding is "wrecking its chances of getting a medal at the London 2012 games".....
The Paralympic football teams do, however, receive some funding from the Football Association (FA ...
palsy football team, the funding from the FA is not enough and means the team is unlikely to get a medal at the Paralympics.
Dimbylow said: "If we get a sponsor then it makes a medal a real possibility."
Funding from ...
30 May 2012
car and I wanted to ask some questions about it.
BMW OK, bear with me. I'll find out who you need ...
, then the winner gets a car for a year.
BMW No, if you see a gold car, you take a picture of it, upload ...
about the car, but I guess you don't get to win one.
BMW No, you don't I'm afraid, it's just ...
30 May 2012
| by Gail Hanlon, B2B marketing director, Intel EMEA
agency because they didn't think I was loud enough. I went on to get a job with a full-service agency ...
30 May 2012
| by Helen Edwards, PPA Business columnist of the year
, but actually developed some 25 years prior by the US academic Linda Price.
Next, the spotlight fell ...
it emanates from an agency that might nurture some kind of preferred outcome.
Let's not allow our justified ...
30 May 2012
| by Helen Bowyer
to make some extra revenue by selling the opportunity to a tool supplier to feature their drills, paint ...
30 May 2012
't tell you what they're going to want before they know they want it.
Some brilliant (or lucky ...
departments' sluggishness in responding to fast-changing preferences. This is equally true for some agencies ...
30 May 2012
| by John Reynolds
some viewers might find the strapline distasteful and not want young children to hear or repeat ...
29 May 2012
| by Loulla-Mae Eleftheriou-Smith
the stairs in the middle of the night into the kitchen to get his R Whites fix.
This time, instead ...
29 May 2012
| by Sarah Shearman
bestselling brands in the region, Crunchy Nut and Special K, are under particular pressure due to unimpressive ...