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My Media Week: Paul La Fontaine

with Heini, our head of product in Helsinki. Get an update about the upcoming launch of "Monster Plants ... on anonymous account to check out public rooms and get a feel for what is happening busy night tonight ...

Sector Analysis: Mobile

% of people even check their social networks before getting out of bed in the morning." 2. M ... to buy the product." 4. Rich ad formats are getting richer According to Mobile Squared's Lane ... . The questions, such as "Are you in the market for an HD TV?" enable advertisers to get data in real ...

Facebook and Twitter target UK SMEs with adspend giveaways

business. "We have some of the most innovative SMEs in the world and we want to make the UK the best ... 's drive to get SMEs using its ad products comes at a time when the company is under intense pressure ...

Tess Alps to become Thinkbox executive chair

for it to get the recognition and investment it deserves, or being fascinated by its expansion through new ...

Hello! creates 3D Gary Barlow cover for Jubilee edition

with Hello! this week the opportunity to get up close with our cover star Gary Barlow, happy and glorious ...

Bauer's Heat to produce 'dual viewing' shows for Channel 4

some from the main show. The online programmes will take over E4.com and Heatworld.com while the TV ... , there will be curated Twitter feeds that are relevant to the show. The first Channel 4 programme to get the Heat ...

Consuming the digital Olympics

will be hoping that the Games help it gain some traction amongst sceptical users. Finally, the growth ...

Think BR: Launching Newsworks

of operation always involves significantly more work than you thought and you always get surprises on the way ... . There were some interesting comments about the challenges facing Newsworks: that it s promoting an industry ... Bureau launched. So, some light at the end of the tunnel then. It is interesting how perceptions change ...

Conde Nast offers advertisers tablet metrics

/agree they spend more time with an ad if they can engage with it in some way. Four fifths of GQ readers ...

Large-scale NFC ads trial gets 3,000 people to interact

continually explore the emerging digital world to get a glimpse into the future of marketing and even play ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.