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Helen Edwards: Lies, damn lies and 'dataviz'

, but actually developed some 25 years prior by the US academic Linda Price. Next, the spotlight fell ... it emanates from an agency that might nurture some kind of preferred outcome. Let's not allow our justified ...

Are marketers keeping pace with changing consumer preferences? The Marketing Society Forum

't tell you what they're going to want before they know they want it. Some brilliant (or lucky ... departments' sluggishness in responding to fast-changing preferences. This is equally true for some agencies ...

EdenCancan to link Duchamp to urban artists

: His work is very diverse and I think we will really show people a great side to Duchamp, which some ...

NBA gets serious about cracking UK

The National Basketball Association (NBA) is one of the world's biggest and most respected sports organisations, but can it finally build the brand in the UK this year?

The changing face of music tie-ups

reliant on traditional models to get their message out'; digital music platforms enable brands to partner ... couldn't get tickets were able to watch it on the brand's dedicated YouTube channel. CASE STUDY ... with Madonna as part of Smirnoff's Nightlife Exchange Project, which aimed to get 10m people in 50 countries ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.