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Brand Health Check: French Connection

. The 'new' campaign is nearly three years old. It's given the brand a shot in the arm and has regained some ...

Jesus hairdressing ad complaints dismissed

that featured an image of Jesus bathed in light, using the words "He is coming. Better get your hair done"....available in a local church. The ASA acknowledged that the ad would be seen as distasteful to some ...

Think BR: Innovating in service markets

corrections or rebalances than modernisations. And even some of the most radical innovations are concerned ... , personal moments - whether by getting under the skin of the customer journey, by allowing customers ...

Tesco gives ready meals multimillion-pound revamp

sauces, herbs, pasta and rice all at no extra cost to customers." Some 300 dishes will be upgraded ...

Brand builder: Under Armour

to take some key learnings from them. The plan - Invest heavily in sports marketing assets - sign ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.