to remove filtersNEWS: PR EUROPE
08 Dec 1995
on because it will get us into that sector, said managing director Julianna Gulden. MADRID: Sanchis ...
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CAMPAIGNS: Public Affairs; The Body Shop wages eco war
08 Dec 1995 | by NICK CATER
billions for its own pockets from oil while its people get poorer, no campaign has much chance. Nor is a ... some damage to the image of both Shell and Nigeria. ...
NEWS: STOP PRESS
01 Dec 1995
. Communication Group gets on track The Communication Group has been hired by Resurgence Railways ...
FOCUS: Smart ways to get the picture
10 Nov 1995 | by LEXIE GODDARD
to commission some product photography. The challenge could just as well be publicity pictures for double ... , then get the client to sit on a traffic island with his lap top , says John. If your brief ... for the early morning shopper on her way back from Birmingham or a couple using the service to get home from ...
ANALYSIS: BIG QUESTION; Is advertising a PR tool?
10 Nov 1995
to be the favourite ingredients to get editorial exposure for an ad. PR people must push beyond simply making the best of the newsworthy advertising produced by ad agencies and get in at the planning stages ...
NEWS: PR EUROPE
10 Nov 1995
the opening of a new casino in December. MILAN: Barabino gets tooled up German-owned machine ...
COMMENT: Letters; Let tests assess the measure for measure
03 Nov 1995
merely measure media coverage. The objective must be to get the desired message in from of the targeted ...
NEWS: Saunders will push Portuguese wines
03 Nov 1995 | by MICHAEL KAVANAGH
limited budgets, there has been too much concentration on just getting coverage in the trade ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
