15 Dec 1995
I saw the letter in last week s Campaign (1 December) concerning
baldness in advertising, and I fully agree with Julian Picksey.
15 Dec 1995
| by DOMINIC MILLS
In my job, I get to see rather more media research than a sane man
ought. It usually comes in two...In my job, I get to see rather more media research than a sane man
ought. It usually comes in two categories: the irrelevant ( Hey,
Dominic, we ve got some really interesting research which ...
it exclusively to Campaign) or the pointless ( Hi. Gemma from
Sloane PR here. Did you get our press release ...
15 Dec 1995
| by DAN O’BRIEN
is:
Yes - get out of my way , because the last thing I need is another
huckster beating me...As a renowned new-media expert and faker, people often ask me: Is it
already too late to make a mark in the fast-developing creative
maelstrom that is interactive advertising? Generally, my reply is:
Yes - get out of my way , because the last thing I need is another
huckster beating me ...
15 Dec 1995
| by MAIRI CLARK
, and placing the banned
advertisement on the Internet was an effective way of getting around the
ASA ...
, people have been very responsible.
This is mostly because regulators could step in at some point ...
. Nevertheless, there will always be
some people who want to decide what we can, and cannot, think ...
15 Dec 1995
| by GERRY MOIRA
: It s not just going, it s going my way. Let s get
some big sticks and hurt these people, whadya say ...
, the
same directors creek film of last year. The music doesn t really get
a chance to get going and Kristina s new bra beats the pants off Levi s
old jeans. Mebbe it s time for Big John to get his hands ...
15 Dec 1995
| by ALASDAIR REID
in that direction and things could get worse if the BBC decides
that Rajar s integrity has been damaged so badly ...
of radio, the Central Office of Information, certainly
isn t prepared to panic. Some people just love ...
Rajar gets its act together quickly, there won t be
any serious damage done, he states. The new ...
15 Dec 1995
| by MICHELE MARTIN
as it was before.
But some agencies still worry about the effect of hiving off media.
Andrew Cracknell ...
, but where I ve been put under pressure to comply.
In some of the new dependants, I ve no reason to think ...
.
If anyone at Lowes is beginning to get cold feet, the best advice they
can glean from shops that have ...
15 Dec 1995
| by STEFANO HATFIELD
scoops all of News
International (cf Sky)...GGT wins John Smith s - will the Penguins get
the bullet ...
Cardwell
Hawkins... no tomorrows for Today, a real shame
MONEY
The Tories go to law to get ...
s
conflict which doesn t materialise. For some agencies these days the
short-term greenback rules over ...
15 Dec 1995
| by JANET IZATT
what - and whether - target audiences can be delivered.
Still, this scepticism has not deterred some ...
in a
general site, but a very targeted site. We will get to the stage where,
for someone like ...
15 Dec 1995
some time next year with BMP DDB Needham.
What agencies are we then left with that can claim ...
that the importance of media has been recognised. There is a theory in
some quarters that in the future all agencies ...
continually reassess their structures as the world around them changes.
Here is welcome evidence that some ...
to remove filters
