In my job, I get to see rather more media research than a sane man ought. It usually comes in two...In my job, I get to see rather more media research than a sane man ought. It usually comes in two categories: the irrelevant ( Hey, Dominic, we ve got some really interesting research which ... it exclusively to Campaign) or the pointless ( Hi. Gemma from Sloane PR here. Did you get our press release ...
long will that copy be? . And if there were a Museum of the Moronic, some of the views expressed ... Hill some years ago, found readership of ads in Business Week with more than 1000 words was about 25 ... the rich than the poor. Moreover, though we are all (contrary to what some politicians tell you ...
Hilton gets Standard City job...Hilton gets Standard City job Evening Standard managing director Tony Hilton is to replace Ian Griffiths as City editor. Griffiths is leaving the newspaper at the end of the year ... are also joining the paper. UK News gets ready for take off National news agency UK News ...
billions for its own pockets from oil while its people get poorer, no campaign has much chance. Nor is a ... some damage to the image of both Shell and Nigeria. ...
multi-million pound compensation claim brought by some of those on the voyage who suffered injury ... from the financial scandal that engulfed it in the mid- 1980s, and Spears must take some of the credit for restoring City faith in the company s management. In a couple of years we managed to get ...
and 10,000 businesses will receive an explanatory brochure in the New Year, let s hope the message gets ...
works for a company with fairly sophisticated marketing. Yet some clients plainly do possess ... with some very tight principles that then came through in the advertising, says Virgin Direct marketing ... t necessarily teach you integrated thinking. So next year I d like to see how we can start to get people ...
some PR work directed at consumers and pharmacists. Losec is a proton pump inhibitor which ... to be considering selling the Losec brand over-the- counter in some markets at the beginning of the next century ...
in these situations is obvious, but if the very survival of your product is judged by some to be at stake ... faithful, the City, industry, commerce, media, economists and the markets. Some of these groupings ... as she goes or keeping the markets sweet , but it excites some of the punters, encourages them to sit ...
including MD Trevor Morris. Oh well, he shrugged, after a moment s reflection. How about some ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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