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DIARY: Travel boss falls for a tall tale and looks on the Brighter PR side of life

The latest way to land new business is to pretend you re not in PR at all. Yes, in a world where doing thing in the same way as everyone else just gets you to the back of the queue, Debbie Flynn, of the agency Brighter PR and her partner Jane Richards have just landed a year ...

COMMENT: LETTERS; Younger models can’t take the pace

that bodily refreshment was more important than getting to the coast. A failed PR stunt if ever there was one!...that bodily refreshment was more important than getting to the coast. A failed PR stunt if ever ...

CAMPAIGNS: Product Launch; Vectra aims for a Cavalier attitude

pounds 50 million to get a new car on the road - wanted to ensure maximum public and media awareness ... Vauxhall Vectra s launch received positive, but not ecstatic comment. There were complaints from some ...

CAMPAIGNS: Public Education; Safety first on fireworks night

s appalling injury figures should have given both the firework industry and the Government some food ... for 1995 unlikely to see the light of day for some months to come. ...

FOCUS: CONFERENCES & EXHIBITIONS; The right people in the right places

handsets. About 90 per cent of the conferences we do now feature some sort of question and answer ... and not just information. Case study: TNT gets the message across in 60 languages Earlier ... be used to present equally well to 200 people as to small groups of, say, two, says Johnson. Some ...

 

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