ADWATCH: BT ads work smarter to get to the top
08 Dec 1995
The weekly analysis of advertisement recall sponsored by ITV
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I saw the letter in last week s Campaign (1 December) concerning baldness in advertising, and I fully agree with Julian Picksey.
The weekly analysis of advertisement recall sponsored by ITV
. While PR people should never lie, they can sometimes get into serious trouble for telling the truth ... PR Ltd is inevitably, and ignorantly, blamed for the mess. Government PR also, to some extent, gets it in the neck for John Major s political slough of despond. But everybody knows what is really ...
. At last some recognition from industry of the value that PR delivers....I was delighted to read Paul Kafka s article Perception is all in the company balance sheet . At last some recognition from industry of the value that PR delivers. However, until the PR industry - both clients and consultancies - accept the need for continuous measurement and submits its ...
the country since the 80s, helps. Getting the right vision, responsibilities, and linkages in companies ...
to commission some product photography. The challenge could just as well be publicity pictures for double ... , then get the client to sit on a traffic island with his lap top , says John. If your brief ... for the early morning shopper on her way back from Birmingham or a couple using the service to get home from ...
Scotsman Publications is to set up exclusive London and Manchester sales forces following its purchase last week by the Barclay brothers.
you d get Britain s media moguls scrambling for a ticket?...Now, take the average launch party of a cable channel which doesn t take ads - do you really think you d get Britain s media moguls scrambling for a ticket? Well, when that party ... , you get more than just the usual lushes lining up. Being an important addition to our ...
to advertising as basket-weaving. If you want to keep up with Jackson, you d better get into the new hi ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.