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THIS WEEK: Jacob’s boosts brands by pounds 6m

14 Dec 1995 | by AMANDA RICHARDS

of the business and some rationalisation we have now created the extra funds we need for a bigger push behind ...

MEDIA: MEDIA CHOICE; Scotland on sunday

14 Dec 1995 | by DOUGLAS MCARTHUR

has three sections - so you can actually get close to reading its 50 or so pages ...

MARKETING FOCUS: Adwatch of the year

14 Dec 1995 | by GAIL KEMP

topped the league all year inevitably crop up in this special look at 1995 and some of the year ... tables, but there were some exceptions which prove that an enormous budget is not absolutely ...

MARKETING MIX: PROFILE; CLIVE SHARPE * CHIEF EXECUTIVE * GOLDEN WONDER: Golden Wonder’s boy wonder’

14 Dec 1995 | by AMANDA RICHARDS

chain. What we have got to do is tighten up on some of the basics and make sure that our ...

MARKETING TECHNIQUE: CONFERENCES AND EXHIBITIONS; Happy returns

08 Dec 1995 | by LOUISE BISHOP

The cost of exhibiting is on the rise so getting it right and getting value for money has never...place. Some of the extra costs incurred by the organisers inevitably get passed ... The cost of exhibiting is on the rise so getting it right and getting value for money has never ... with exhibitions is that companies invest money without sitting down and thinking what they want to get ...

ADWATCH: BT ads work smarter to get to the top

08 Dec 1995

The weekly analysis of advertisement recall sponsored by ITV

SCANDINAVIAN MEDIA: Tv’s Teething Problems

08 Dec 1995 | by DAVID REED

David Reed surveys a year in which a Nordic satellite channel fails to take off, and Norway gets...David Reed surveys a year in which a Nordic satellite channel fails to take off, and Norway gets ... for regional advertisers who couldn t get enough airtime on local stations, which, in any event, tend to have ... owners have not been taking advantage of an overall increase in demand from advertisers has caused some ...

MEDIA: BRIEFS

08 Dec 1995

Hilton gets Standard City job...Hilton gets Standard City job Evening Standard managing director Tony Hilton is to replace Ian Griffiths as City editor. Griffiths is leaving the newspaper at the end of the year ... are also joining the paper. UK News gets ready for take off National news agency UK News ...

THIS WEEK: Prison battles to block Sega’s hard-cell tactic

08 Dec 1995 | by SHARON MARSHALL

A prison was last night fighting to get a new radio campaign by Sega pulled off the air, claiming...A prison was last night fighting to get a new radio campaign by Sega pulled off the air, claiming it had been conned by the computer-games company into letting an inmate do a voiceover ... of Latchmere House, was fighting to get the ad pulled. He had authorised the interview, but said he ...

CAMPAIGN DIARY

08 Dec 1995

an audience as possible. The reason? Because it has come to our attention that there are still some people...We are of the opinion that it is very important that this photo be disseminated to as wide an audience as possible. The reason? Because it has come to our attention that there are still some people (admittedly, the sort of people who think 35 is an ancient age) who do not know who Pete Best is, despite ...

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