THIS WEEK: Asda gets away with Tesco loyalty hijack
14 Dec 1995
Asda has successfully hijacked the marketing campaign of rival Tesco and stolen Clubcard customers. Any moves to stop Asda cannot be made before its promotion finishes on Christmas Eve.
tartar. Some observers query whether any agency can handle so many brands for one company ...
Asda has successfully hijacked the marketing campaign of rival Tesco and stolen Clubcard customers. Any moves to stop Asda cannot be made before its promotion finishes on Christmas Eve.
. Even the old squat Tesco logo - officially dropped in 1987 - was still appearing on some food packs ... into the new branding. We couldn t just get rid of them, and if you change it too dramatically ...
billions for its own pockets from oil while its people get poorer, no campaign has much chance. Nor is a ... some damage to the image of both Shell and Nigeria. ...
deputy chairman. SKB gets it spot on SmithKline Beecham has launched newly ...
on because it will get us into that sector, said managing director Julianna Gulden. MADRID: Sanchis ...
Who is it that thinks that, if they show me that new Persil gets my clothes a lot cleaner than...Who is it that thinks that, if they show me that new Persil gets my clothes a lot cleaner than ... to perfection. It Gets your whites right , right? Right. Everybody knows that. And they tell me that new ... when will I be able to buy a powder that will get my whites really right (to 95 standards) but still ...
that people would use newspaper were it not for the advertisements? Do people get the runs when they see...Is it really true, as you suggest (Campaign, 10 November) that all advertising is about encouraging people to try and/or buy more of a product? What about lavatory paper? Are we really to believe that people would use newspaper were it not for the advertisements? Do people get the runs when they see ...
, Occasions. His parting words as he pops it in the microwave are: The secret of Christmas is to get ...
Guinness plc has named Peter Lipscombe as its new external affairs director. He takes up his new post next January when he will assume responsibility for the role from Brian Baldock who retires in June after three years.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.