to remove filtersNEWS: DMB&B and BBJ scoop Littlewoods joint prize
15 Dec 1995 | by CLAIRE BEALE
Splitting the business in this way will enable us to get the best results out of the agencies and maximise ...
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NEWS: Mediastar wins pounds 6m Scottish Widows task goes to Mediastar
15 Dec 1995 | by CLAIRE BEALE
handling some media buying in-house. David Graham, head of marketing for Scottish Widows, said the company had been considering its overall media operation for some time. The appointment of Mediastar ...
NEWS: Dorlands sees off AMV to net Halifax
15 Dec 1995 | by JOHN TYLEE
. It included some of the most spectacular and expensive commercials ever seen on British television ...
MARKETING FOCUS: Adwatch of the year
14 Dec 1995 | by GAIL KEMP
topped the league all year inevitably crop up in this special look at 1995 and some of the year ... tables, but there were some exceptions which prove that an enormous budget is not absolutely ...
COMMENT: LETTERS: Industry bodies bring PR to the masses
08 Dec 1995
and 10,000 businesses will receive an explanatory brochure in the New Year, let s hope the message gets ...
CAMPAIGNS: Judge and Jury; ‘Steady as she goes’ doesn’t keep the punters happy
08 Dec 1995 | by HUGH COLVER
in these situations is obvious, but if the very survival of your product is judged by some to be at stake ... faithful, the City, industry, commerce, media, economists and the markets. Some of these groupings ... as she goes or keeping the markets sweet , but it excites some of the punters, encourages them to sit ...
NEWS: KPMG hunts agencies for management arm
08 Dec 1995 | by LEXIE GODDARD
Relations, which handles IT public relations and some PR strategy, at the end of the year Allatt ... an agency that has some knowledge of IT but the technology part we handle for organisations is high level ...
NEWS: UK firms fight for pharmaceutical sell-off in Croatia
08 Dec 1995
relations and investor relations support as well as design work and some advertising. The agency ...
ADVERTISING: CAMPAIGN OF THE WEEK; Barclaycard
08 Dec 1995 | by CAROL FISHER
tick all those boxes with this brilliant idea, what happens when the director gets hold ...
CLOSE-UP: PERSPECTIVE; Rapport between client and agency must be a priority
08 Dec 1995 | by STEFANO HATFIELD
with their product. How did client-agency relationships ever get so bad? What dastardly deeds did agencies inflict ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
