15 Dec 1995
| by MAIRI CLARK
, and placing the banned
advertisement on the Internet was an effective way of getting around the
ASA ...
, people have been very responsible.
This is mostly because regulators could step in at some point ...
. Nevertheless, there will always be
some people who want to decide what we can, and cannot, think ...
15 Dec 1995
| by ALASDAIR REID
not going to get leveraged by a satellite sales house.
On the other hand, it would provide ...
, according to some buyers, concentrates on numbers rather than
selling the identities of its individual ...
15 Dec 1995
| by ALASDAIR REID
in that direction and things could get worse if the BBC decides
that Rajar s integrity has been damaged so badly ...
of radio, the Central Office of Information, certainly
isn t prepared to panic. Some people just love ...
Rajar gets its act together quickly, there won t be
any serious damage done, he states. The new ...
15 Dec 1995
| by MICHELE MARTIN
as it was before.
But some agencies still worry about the effect of hiving off media.
Andrew Cracknell ...
, but where I ve been put under pressure to comply.
In some of the new dependants, I ve no reason to think ...
.
If anyone at Lowes is beginning to get cold feet, the best advice they
can glean from shops that have ...
15 Dec 1995
will be to get the UK right. I know agencies very well and
so I already know the sort of people I ll be talking ...
15 Dec 1995
| by CLAIRE BEALE
Splitting the business in this way will enable us to get the best
results out of the agencies and maximise ...
15 Dec 1995
| by MARGARET HOOD
deserves everything he gets. The
second version is altered to: He who doesn t give an Accurist ...
15 Dec 1995
| by MARGARET HOOD
will not budge so they recruit
the efforts of a whole army of ants, which bellow: Get out of the way ...
15 Dec 1995
| by MIKE RAYNER
. Excellent interviews (Jonathan Davies: After the
game, I still get bladdered, and the dirtiest player ...
15 Dec 1995
Radio can generate advertising awareness over and above television and
it can be as effective at driving additional awareness when only
minimum TV is used.
These are some of the findings from a Millward Brown radio effectiveness
study commissioned by Initiative Media on behalf of its ...