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ADVERTISING: Do shock ads harm advertisers’ health?

worm to some livestock . The ads go up on Friday (December 8) in underground carriages ... , alongside the caption Get your worm out for the birds . The ASA pulled the ads and asked VIE ... to get the ads pulled, that would be suicide, he says. The campaign also raises the question ...

MARKETING MIX: SOAP BOX; Communication is a deterrent to ugly PR disasters

Over recent months, some of the most sophisticated companies have suffered from high...Over recent months, some of the most sophisticated companies have suffered from high ... fuller understanding of the media and its power. To some people, the company s performance represented ... the Radio Four Today programme. One of the main problems is that it is easy for executives to get too ...

MARKETING TECHNIQUE: IT; Programme fillers

marketing applications hasn t helped. Mike Hewitt looks at some newly developed software...of special marketing applications hasn t helped. Mike Hewitt looks at some newly developed software ... to offer a marketing product. Telemagic Enterprise came out some time back at pounds 695, but the new ... . At heart, it s a contact manager very much in the Goldmine mould (see panel), although without some ...

MARKETING TECHNIQUE: IT; Softly, softly does it

- but getting fed up with the administrative task of getting the ideas nailed down into an agreed marketing ... , produce the plan on the spot. Forsey uses it as a tool when doing consultancy. In some ... of England last May? , for example - and get an immediate answer. One company to take advantage ...

NEWS: IBM set to sponsor Discovery output through pounds 4m O&M ads

Hatfield. Steve Barton, O s group director, said: It was very difficult to get this sponsorship ...

NEWS: CST puts Lego on to computer with new screen-savers idea

. The creative work for the screen saver, which uses the line, Get a life. Get Technic , was developed by Hill ...

NEWS: Top agencies hit by new bout of hi-tech computer burglary

Medianetwork have also been hit by thieves over the past few days. In some cases, agencies have lost vital ...

NEWS: HOTLINE

Reebok launches a new star-studded global advertising campaign on 15 January, featuring some...Reebok launches a new star-studded global advertising campaign on 15 January, featuring some of the world s best-known sporting personalities. Such big names as Jurgen Klinsmann, Moses Kiptanui and Gabriel Batistuta will appear in the campaign, which kicks off with a commercial featuring the American ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.