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ADVERTISING: CAMPAIGN OF THE WEEK; London Transport

. The message is simple enough - I can get around town if I m smart enough to use you ... . Now that is a way to get around town. Where s my Yellow Pages? ...

THIS WEEK: Allied Domecq in duty-free boost

that they can get from duty free, but many simply don t know about them, said one drinks analyst ...

THIS WEEK: Facia to overhaul brands

with some of the weaker brands in the portfolio, which has a total sales of over pounds 250m ...

MARKETING TECHNIQUE: CONFERENCES AND EXHIBITIONS; Bien venue

is proving a big disadvantage. Paris has also suffered some severe dents to its image. Terrorism has ... less than the more classical restaurants. Some museums are quite reasonably priced ... and silver workshop where receptions and demonstrations can be arranged. For big budgets some ...

THIS WEEK: UK seeks ‘hip’ image

Absolutely Fabulous and are aware of Monty Python. We are trying to get our literature right ... that in some countries the campaign spend will yield as much as a 39-fold return. ...

DIARY: Travis shuns tranquil Torbay and winds up shaking in Sri Lanka

. They weren t threatening, Travis says. But you get very nervous when a 20- year-old is pointing a ...

NEWS: SeaFrance trawls for shop to boost profile

on a massive programme to help get rid of the surly staff and smelly ships image associated ...

NEWS: Secret pitch lands Integrator two pharmaceutical launches for Pfizer

be launching them with some dramatic creative work. A Diflucan campaign will run in women s magazines ...

MARKETING MIX: LETTERS; Flying high with agencies’ input

from some over-zealous editing. Our apologies. ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.